Hi {{first_name | there}},
If you sell fashion online, there are regulatory deadlines coming that you need to know about.
On 27 September 2026, the EU's Empowering Consumers for the Green Transition (ECGT) Directive becomes enforceable. It bans vague sustainability claims, "eco-friendly," "conscious," "green", unless you can back them up with verified evidence. Non-compliance isn't a slap on the wrist; it's fines, reputational damage, and potential product delisting across EU markets.
The problem? Most brands have no idea where they actually stand.
That's exactly why they built Reloom.
Reloom is an AI-powered sustainability verification platform purpose-built for fashion brands.
The flagship tool, verifies your brand across five key sustainability pillars in around 10 minutes, giving you a clear, defensible picture of your claims before regulators (or journalists) come knocking. The full verification layer takes just 2-3 weeks to complete to have a 360 degree view on where your brand stands!
Reloom are already onboarding brands, and this is what they typically say after their first time going through the verification:
"I didn't realise how exposed we were until we saw it laid out."
The ECGT isn't the only pressure point.
The EU's Digital Product Passport for textiles is expected in late 2026/early 2027, and consumer trust in sustainability claims is at an all-time low. Getting ahead of this isn't just about compliance; it's a competitive advantage.
Getting started is straightforward:
One-off verification
No lengthy onboarding, no consultants, no months of waiting
Results in ~10 minutes, with a report you can share with your team and legal counsel
Book your demo now at www.reloom.me
Keep Optimising!
Chloe
Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media
Sent in partnership with Reloom
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