Hi {{first_name | there}},
A friend of mine recently bought some linen pillowcases from Piglet in Bed, a brand selling beautiful bedding essentials all made in a family-run mill in Portugal.
She couldn't stop talking about the product.
But what really got her hooked was what happened after she bought.
She was invited to join Piglet Perks, their loyalty programme. And she's been raving about it ever since.
Here's what she told me:
It actually looks and feels like the brand. Not some generic widget bolted onto the site.
The missions go way beyond "spend more, earn more". She's left reviews, followed them on Instagram, submitted photos, and racked up a nice stash of points in the process.
Four VIP tiers with exclusive benefits. She's seriously tempted to order more just to hit the next one.
A dead simple referral programme. She's already sent her code to me... so yes, I might be next.
So naturally, I wanted to know who built it.
Turns out it's Loyoly, a loyalty and referral platform designed specifically for eCommerce brands on Shopify.
And the results Piglet in Bed have seen in 3 months are remarkable:
Loyal members place 1.8x more orders
+45% increase in CLTV
£153,800 in additional revenue
They've also collected 7K+ email opt-ins and 700+ customer insights that they're now using to co-create future ranges.
As Jessica, Piglet in Bed's founder, put it: the level of customisation Loyoly offers is the best she's seen, and they've already noticed a real uplift in loyalty since switching.
If you've been thinking about launching or upgrading your loyalty programme, this is well worth a look.
Keep Optimising!
Chloe
Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media
Sent in partnership with Loyoly
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