Hi {{first_name | there}},
Every day, customers visit your store ready to buy — and leave without purchasing because one question went unanswered.
"Does this run small or should I size up?" "Is the Pro version worth the extra €30?" "I need this by Thursday — is that possible?" "Can I return it if it doesn't fit my sofa?"
These aren't support tickets. They're sales in progress. And in most eCommerce stores, they either vanish into a contact form, sit in a queue until after the customer has moved on, or simply go unanswered entirely.
Doofinder's AI Assistant Changes That — And the Numbers Prove It
One of Europe's largest educational toy retailers put Doofinder's AI Assistant to work — and 40% of all pre-purchase questions started being handled automatically. Conversion rate up 24%. Average order value up €12. No redesign. No new campaign. They just stopped letting questions go unanswered.
Here are the presale questions your customers are asking right now that the AI Assistant handles automatically:
🎁 Gifting and recommendations
"What would you recommend for a 10-year-old who loves science?" "Something for a runner, budget €80."
High intent, ready to spend, just needs pointing in the right direction. No static page can answer this. A trained AI can.
💸 Product comparison
"What's the difference between the Standard and the Pro?" "Which one is right for someone who needs X?"
Customers who are comparing are close to buying. Without a clear answer, they open three browser tabs and buy from whoever responds first.
🔍 Product specifications
"What material is this?" "Will this work with my existing setup?" "What are the exact dimensions?"
Product pages answer this — for the customer who reads every line. Most don't. If the spec they need doesn't surface instantly, you lose them to a competitor who does.
🚚 Delivery timelines
"Will this arrive before Saturday?" "Do you ship to Germany?"
Delivery uncertainty is one of the top reasons checkout gets abandoned at the last step. The AI Assistant pulls whatever shipping information your store has and gives it to them — instantly, before they go looking elsewhere.
↩️ Returns and exchanges
"What's your return policy?" "Who covers the return shipping?" "Can I exchange this for a different size?"
Customers who aren't sure of the policy don't buy. A clear answer in seconds removes the last objection before purchase.
All of the above: answered instantly, 24/7, in your customer's language, pulling directly from your product catalogue and store information. Zero manual effort from your team.
And here's what it does for you behind the scenes.
This is the part most people don't expect. Every conversation is logged. You get automatic summaries of your most common customer questions. You get flagged when customers ask for products you don't stock. And you get flagged when they're looking for information your pages simply don't have.
That's not a chatbot. That's a live map of exactly where you're losing sales, surfaced automatically, every single day.
If you're curious what your customers are really asking, and what it's costing you not to answer, Doofinder’s AI Assistant is definitely worth a look.
Keep Optimising!
Chloe
Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media
Sent in partnership with Doofinder
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