Hi {{first_name | there}},
Join me on 29 September at 2:00pm UK time for Behind Every Great Checkout: The Back Office Story, the first webinar in the Channel Builders Webinar Series.
For growing Shopify brands, checkout is only the beginning.
What happens next - inventory, order management, post-purchase changes, customer experience and the technology connecting it all - can have a huge impact on a brand’s ability to scale.
Channel Builders are bringing together experts from Descartes – OrderMine, Order Editing and We Take Flight for a practical discussion exploring what really happens behind the scenes after a customer clicks “Buy”.
📅 29 September 2026
🕑 2:00pm UK time
🎙 Hosted by me!
📺 Organised by Channel Builders
The panel will explore:
The biggest operational challenges facing growing Shopify brands
Inventory, order management and operational visibility
How to create a better post-purchase customer experience
Where agencies can add value beyond the initial Shopify build
Building the right technology stack for sustainable growth
Real-world lessons from scaling successful merchants
Live audience Q&A
You’ll hear perspectives from Descartes – OrderMine on operational efficiency and order management, Order Editing on creating better post-purchase experiences, and Shopify growth agency We Take Flight on the merchant challenges they see in the real world.
Whether you’re a Shopify agency, technology partner, eCommerce leader or growing Shopify brand, this session is designed to leave you with practical ideas you can take back to your business and your clients.
I hope to see you there!
Keep Optimising!
Chloe
Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media
Sent in partnership with Channel Builders
Would you like to advertise to our newsletter audience? Find out more here

