It's Chloë’s Weekly Update

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Want to know the results of our surveys?

Hello {{first_name | there}} ,

We've been running polls in this newsletter for a few months now, and many of you have been awesome enough to join in.

So I thought this week I'd share the results of the finished polls...

Prepare for some interesting numbers.

How many eCommerce Events will you go to this year?

The reason we ran this one is that I suspect that MANY people in eCommerce never actually go to any of the events. But agencies, software companies, and me as a content creator are somewhat obsessed with them!

38% of you don't plan to go to ANY eCommerce events this year. 🫨
38% plan to go to more than 5
And for the other 24% it's 1-5 events.

I think my hypothesis is broadly borne out with that one.

How do you like to learn about eCommerce?

No surprises why we asked this one! Always like to know where you're all learning!!

PLUS in the podcast world there's huge pressure to "go video first", which I'm resisting because it's a lot more faff, a lot of guests don't want video recorded, and I don't think our audience really want it.

Results:

Only 18% of you picked "Watch it (YouTube, Webinars) 🥳
And the rest were split pretty much 50:50 between reading and listening.

Which is great because we do newsletters, blogs, and podcasts. But of course that may have influenced who's on the list... (and Chloe goes round in circles so many times that she disappears into a hole of her own creation...)

Where are you on your AI journey?

Interestingly, this was the least responded to of the surveys... with about HALF the response of the first 2.

Boring topic? Badly worded question? Maybe we'll try a different version in the future.

The vast majority (56%) answered, "The start - I sometimes ask it for something, but that's it"
30% use it in multiple areas of the business, and for them it's really delivering.
with almost no one in the middle ground.

Interesting food for thought...

I started a discussion about this on LinkedIn on Friday - so if you have a take please add it here.

Keep Optimising!

Chloe

Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media

Poll time:

We want to learn a bit more about you and your eCommerce world - so welcome to our brand new “Poll time” section of the newsletter - just click to vote.

Are you going to eCommerce Expo 2027?

(including the co-located events TFM, Growth Summit, and Parcel+Post)

We Recommend:

Brand new episode: Mark Howell, Rithum

Did you know that Channel Advisor became Rithum?

No, well they did, which is why I get to have a BIG discussion about all things product data with Mark Howell.

We talk about the basics, and the super clever stuff it’s now possible to do with AI.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website, just click here for this week's new episode.

Join me at Growth Summit 2026 - only 2 weeks to go!

I'm looking forward to speaking at Growth Summit 2026 on 23 September at Excel London, and I thought it might be of interest to you too.

Bringing together 150+ senior retailers, the day is designed to help retailers benchmark performance, share practical ideas and explore where the next phase of eCommerce growth will come from.

On the day you'll:

Hear panel discussion exploring where retailers are actually seeing AI deliver measurable commercial value
Receive a personalised benchmarking report comparing your performance against peers
Take part in 10 curated peer-to-peer meetings with retailers facing similar challenges
Join interactive retailer panels, workshops and roundtable discussions
Leave with practical ideas to improve conversion, customer experience and commercial performance

Attendance is free for eligible retailers, and it’s only TWO WEEKS AWAY.

Hopefully see you there.

eCommerce Marketing: How to Get Traffic that BUYS to Your Website

Have you read Chloe's book all about B2B eCommerce yet?

Well, now's a good a time as any to grab a copy.

Available in paperback, audiobook, and ebook.

Grab your copy now!

New on Keep Optimising: CRO: Reduce Bounce Rates with Faster Site Speed with Jordy Scholing, RUMvision

I don’t think it’s possible to talk about conversion rates without discussing site speed.

Which is why we’ve got the ace Jordy Scholing on the show - to explain why, and how to improve yours AND the best to measure it too.

I’m surprised how much I learnt in this one - so I bet you’ll learn plenty too.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website.

Free Excel models for every channel you sell

Free Excel models for the channels you actually sell in. Target, Walmart, Costco, Ulta, Sephora, and TikTok Shop, plus 13-week cash flow, landed cost, contribution margin, inventory, and trade spend. Nothing to fill out. Browse Drivepoint's template library.

Browse the free templates

Sponsored

Brand New on YouTube: How to Improve Email Deliverability with a Smarter Lifecycle Strategy with Chintan Doshi, Mavlers

Chintan Doshi is Senior Director of Marketing Automation at Mavlers, a global email marketing and CRM agency with over 700 people across 52 countries. Day to day he works across multiple platforms including Salesforce Marketing Cloud, Braze, Klaviyo, and HubSpot, driving performance for global clients.

From inbox trust and consent management to list hygiene and re-engagement campaigns, Chintan reveals how leading brands build lifecycle strategies that protect deliverability while driving stronger customer engagement and higher revenue.

Watch to hear: