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Hello {{first_name | there}} ,

So are you all sorted with Google Ads? Or are you still struggling to adapt to all the changes?

We're celebrating one of my favourite eCommerce marketing channels - Google Ads - on the new Keep Optimising series.

Going live right now is our series of 5 ways to make Google Ads work better for your eCommerce store.

We're covering the BIG topics you need to know about:

🔎 Which new Google Ads Features Do You need for the Holiday Season?

Kicking off with a massive topic, and an amazing guest - Jyll Saskin Gales joins us again to share her second to none Google Ads insights. If you're spending more than £1,000 a month on Google Ads you cannot afford to miss this one. (and it's live right now)

🔎 Local Advertising

If you're bricks and clicks - this one is for you. A topic we've ignored for too long on the show - just how do you make Google's local ads work for you? Hannah Zora Strong bring all the dos and don'ts. (also live right now)

🔎 Creating a 2026-proof Google Ads Strategy

We all know Google Ads has evolved a lot in recent years... but has your strategy evolved with it? Ger Hayden takes us through how to rebuild your ads strategy to maximise performance.

🔎 Product Feed Optimisation

HOT HOT Topic at the moment - and we've got one of the best to tell us all about it. HUGE thanks to Meriem Nacer for sharing all the insights for this one.

🔎 The Full Funnel Ads Approach

Has your Google Ads performance reached a plateau? Can't get more volume without destroying your ROAS? Then it's time to move up the funnel! Silvia Correas Osorno will explain when, how, and why do it - and (spolier alert) it may involve spending some money somewhere other than Google...

The first 2 are live right now, number 3 is live tomorrow and the rest very soon.

Find it all on the Keep Optimising Marketing Podcast, available on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

Keep Optimising!

Chloe

Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media

We want to learn a bit more about you and your eCommerce world - so welcome to our brand new “Poll time” section of the newsletter - just click to vote.

It’s been AGES since I got to chat eCommerce with Liat, and she’s now leading a fascinating eCommerce operation, so our catch up was even more interesting than normal.

A super interesting episode that you’re bound to pick up a few ideas from.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website, just click here for this week's new episode.

Join me and an excellent panel to learn how to be perfectly ready for this holiday season.

Expect tips around ops, inventory, fulfilment, and (of course) marketing.

Replay available to everyone who signs up

Meet this week’s newsletter sponsor:

Two full days of email marketing tips and trends, powered by Constant Contact. Famous keynotes (Molly Ringwald, Dan Levy, Amy Porterfield!), DJs, world-record breaking, rom-com fun, and networking.

Save your spot!

Have you read Chloe's most popular book yet?

Well, now's a good a time as any to grab a copy.

Available in paperback, hardback, audiobook, and ebook.

Grab your copy now!

For the first time ever we’re dedicating an entire episode to local ads on Google.

I learnt a lot - a lot of cool stuff you can deploy pretty easily.

If you have any kind of physical presence, you need to hear this one.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website.

Mark Howell is the Director Retailers EMEA at Rithum, where they help the world’s leading brands and retailers list, market, fulfill, and optimise products across every major commerce channel – from catalog to consumer. Rithum’s single connected network now has over 40,000 brands, suppliers and retailers including Walmart, Marks & Spencer, Samsung, and many more. Before his decade at Rithum Mark spent 10 years at Tesco supporting all drop ship and marketplace sellers to list and launch on Tesco.com.

In this episode, Chloe and Mark unpack the hidden engine behind modern eCommerce growth: product data. They explore how brands can get products to market faster, manage listings across multiple marketplaces, and prepare their data for the next wave of AI-powered shopping and search.

Watch to hear: