Hello {{first_name | there}},

If I ever have an idea for an eCommerce store... step 1 = crowdfunding

Why?

☑️ It's market research

You'll find out which packages and price points appeal, what your target base are like, what they respond well too, and so much more.

⏩ It's fast

It condenses a year of learning and sales into a c30 day window.

Which then helps you fast track your growth over the next year or more.

💰 Brings in cash, but keeps you in control

You're not giving away equity, you're not taking out a loan, but you're getting the cash influx you need for the next stage of the business (or to make the moulds etc etc).

🫶 It builds you a community of passionate supporters

This is the BIG one - you're not just getting sales, you're recruiting fans and early adopters who will rave about you to others, and help you make future decisions about the business.

⛔ It gives you a big "launch" line in the sand

With any idea, it's easy to stumble around without progressing - a crowdfunding campaign gives a 'before' and 'after' a big line in the sand for your company's evolution.

I think a crowdfunding campaign to kick start things would be a no brainer of a marketing/business strategy.

What do you think? Join in the discussion here

Keep Optimising!

Chloe

Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media

We want to learn a bit more about you and your eCommerce world - so welcome to our brand new “Poll time” section of the newsletter - just click to vote.

A bit of a special episode for you this week:

I dare you to listen and fail to come away with at least one awesome idea.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website, just click here for this week's new episode.

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