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Hello {{first_name | there}},

Our full Keep Optimising Meta Ads masterclass is now live… and one of the big things for me is how much impact these strategies will have on your peak season performance if you get building/testing for them now…

Meta Ads have changed HUGELY in the last 18 months, and now the playbook is pretty clear.

Here’s the episode-by-episode guide to what you need to know:

Yes, we've gone BIG for the first episode with Yiqi Wu from Aimerce, who's sharing how and why you should be capturing your first party data and feeding back into Meta. AND getting into UCP and product data optimisation too!

We all know that how you use Meta changes as your business, brand awareness, and budget grows. But how? How does it change? And how can you get the best out of it for your business stage? That's what Kathie Feng from Signal Growth is taking us through.

This is one of the best ways to improve the performance of your creative. And Komal Singh and Prudhvi Raj from 4XDigital AI are explaining exactly how to do it.

Super powerful new feature set. Christina Bell from Webtopia joins us to shares the ins and outs of it, and how to get the best results with it.

Yes, the brilliant Aggie Meroni is back on the show - busting 6 myths about meta ads creative. A brilliant way to finish the series.

Time to get stuck in… On Apple, ‍On Spotify or head to the website for all the info

Keep Optimising!

Chloe

Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media

We want to learn a bit more about you and your eCommerce world - so welcome to our brand new “Poll time” section of the newsletter - just click to vote.

**New Poll**

The first time I interviewed Kresse I ended up with her advice written on the edge of my computer screen.

Our second chat led to less office vandalism - but was equally inspiring.

I’m not sure I’ve ever met someone SO focused on their purpose, and at the same time delivering great results too.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website, just click here for this week's new episode.

So... if you can't find me on the eCommerce Expo floor on day 1... It's because I'm speaking at Growth Summit!

It takes a lot to tempt me away from the main exhibition hall, so you know this is going to be good.

I'm super excited to be chairing the "Turn AI into Measurable eCommerce Growth" session in the afternoon, with a panel of retailers who are leading in the field in leveraging AI.

See you there?

📅 23 September | Excel London

Free for eligible retailers. Take a look and register now.

Have you read Chloe's most popular book yet?

Well, now's a good a time as any to grab a copy.

Available in paperback, hardback, audiobook, and ebook.

Grab your copy now!

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party data.

Yiqi is a returning guest, and this time she dives into how to use first-party data, tracking, and catalogue optimisation to improve targeting, reduce CAC, and future-proof your Meta Ads strategy.

Watch to hear.

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