It's Chloë’s Weekly Update

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The Podcast Guest Hunt is ON!

Hello {{first_name | there}} ,

Our Summer recording sessions for the eCommerce MasterPlan Podcast and filling up with some super interesting guests - I recorded with FOUR of them last week...

We’ve still got space for a few more guests… so get your info in asap if you want to record this year.

Here’s what we’re looking for:

eCommerce or DTC brands (omnichannel is cool)
Someone senior in the team
Turning over 7 figures +
UK, Europe or USA based
With something you like sharing about how you’re growing your store

If you’d like to put your hat in the ring - just fill in this simple form

Then one of the team will be in touch when we have a space to interview you.

It’s that easy!

Got a client you think would be a great fit?

Some of our best guests come from recommendations from our supplier-side friends (see this week’s guest below!).

So if you’ve got a client you think would be an awesome guest - just fill in this form and I’ll be in touch.

That’s it for this week, Keep Optimising!

Chloe

Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media

Poll time:

We want to learn a bit more about you and your eCommerce world - so welcome to our brand new “Poll time” section of the newsletter - just click to vote.

Where are you on your AI journey?

We Recommend:

Brand new episode: Andy Ostcliffe, Chiefly Retail

Great to get Andy back on the show (last time he told us all about the Oxfam online operation).

This time we’re getting into the best way to get involved with your preloved products.

I learnt… A LOT! And had a few of my assumptions thoroughly busted, so I think you’ll get a lot out of this one, and it’ll certainly get you thinking.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website, just click here for this week's new episode.

What actually makes popups convert more opt-ins, sales, and revenue?

Most eCommerce popups are still built on guesswork: a 10% discount, a form, a time delay, and hope.

Claspo analysed 3 years of real popup performance data across 1B impressions to see what really drives signups, code activations, and sales.

The research shows clear patterns: gamified signup forms average 9.18% CR vs 3.53% for all signup forms, and the top 25% of gamified popups reach 26.41% average CR.

Claspo turns these benchmark-backed tactics into ready-to-launch popups: spin-to-win, discount offers, exit-intent campaigns, cart recovery, countdowns, product recommendations, and more.

Intelligent triggers, 1:1 personalization, and continuous optimization turn your popups into a growth system.

Use code ChloeXfrSxK to get 25% off any annual Claspo plan. Valid until 30 August 2026.

Sign for Free now!

New on Keep Optimising: Email with Nina De la Cruz from Getsitecontrol

Deliverability has ALWAYS been important in email, and it’s only getting more important.

Super pleased to have Nina on the show sharing how better list management can really help you improve overall performance.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website.

Brand New on YouTube: How to Drive More Sales with Meta Partnership Ads with Christina Bell, Webtopia | by Chloe Thomas

Christina Bell is the Head of Strategy at Webtopia UK, a performance marketing agency focused on helping high-growth, founder-led DTC brands scale with data, testing, and storytelling.

In this episode, we explore how eCommerce brands can use Meta partnership ads to improve ROAS, reduce ad costs, and build more effective creator-led campaigns. Christina shares practical strategies for testing, optimisation, and preparing your Meta ads strategy for peak sales periods.

Watch to hear: