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Hello {{first_name | there}} ,

We've been celebrating one of my favourite eCommerce marketing channels - Google Ads - in the latest Keep Optimising series.

And it’s now all live for you to dive into.

🔎 Which new Google Ads Features Do You need for the Holiday Season?

Kicking off with a massive topic, and an amazing guest - Jyll Saskin Gales joins us again to share her second to none Google Ads insights. If you're spending more than £1,000 a month on Google Ads you cannot afford to miss this one. (and it's live right now)

🔎 Local Advertising

If you're bricks and clicks - this one is for you. A topic we've ignored for too long on the show - just how do you make Google's local ads work for you? Hannah Zora Strong bring all the dos and don'ts. (also live right now)

🔎 Creating a 2026-proof Google Ads Strategy

We all know Google Ads has evolved a lot in recent years... but has your strategy evolved with it? Ger Hayden takes us through how to rebuild your ads strategy to maximise performance.

🔎 Product Feed Optimisation

HOT HOT Topic at the moment - and we've got one of the best to tell us all about it. HUGE thanks to Meriem Nacer for sharing all the insights for this one.

🔎 The Full Funnel Ads Approach

Has your Google Ads performance reached a plateau? Can't get more volume without destroying your ROAS? Then it's time to move up the funnel! Silvia Correas Osorno will explain when, how, and why do it - and (spolier alert) it may involve spending some money somewhere other than Google...

Get stuck into the whole series right now (and Yes, there’s lots here that WILL improve your peak performance).

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website.

And stay tuned next week when we’re kicking of the new series all about AI Search.

Keep Optimising!

Chloe

Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media

We want to learn a bit more about you and your eCommerce world - so welcome to our brand new “Poll time” section of the newsletter - just click to vote.

I find chatting to Roman about the technical side of eCommerce and data super fascinating, so when, at the end of our first podcast chat, he offered to come back… it was an obvious “YES PLEASE!”.

Not least because in our first chat he was beginning to roll out some fascinating projects, and I really wanted to see how it had all gone.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website, just click here for this week's new episode.

Two full days of email marketing tips and trends, powered by Constant Contact. Famous keynotes (Molly Ringwald, Dan Levy, Amy Porterfield!), DJs, world-record breaking, rom-com fun, and networking.

Save your spot!

Meet this week’s newsletter sponsor

Have you read Chloe's most popular book yet?

Well, now's a good a time as any to grab a copy.

Available in paperback, hardback, audiobook, and ebook.

Grab your copy now!

Can you succeed with Google Ads alone?

Well, no.

So that’s what we’re getting into with Silvia in our final Google Ads episode - how can you layer on other channels to build a full funnel approach, in the process improving your Google Ads performance.

A great way to round off the series.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website.

Phil Draper is the CEO at Manago AI an AI-powered Customer Engagement Platform for modern marketer, which means he’s deeply involved in working out how AI can best support eCommerce brands to do more powerful marketing.

In this episode, Phil and Chloe explore how agentic AI can help eCommerce teams implement more of their marketing strategy, analyse data faster, and uncover new opportunities for growth. They also discuss what separates the businesses getting real value from AI from those still using it for basic tasks.

Watch to hear: