It's Chloë’s Weekly Update

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Let’s talk… Brexit?!

Hello {{first_name | there}} ,

Why am I emailing you about Brexit?

To be honest, I was giving it zero thought until I was invited onto the Marketplace Universe podcast to talk about it.

I have a fascinating chat with hosts Ingrid Lommer and Valerie Dichtl, getting into:

Why we don’t talk about brexit in business in the UK much anymore
Why Covid had a much bigger impact at the time and now
How the UK marketplace arena is evolving
and a lot more - these ladies really know how to dig in with the questions!

You can catch it all on YouTube here, and do let me know what you think - I’m still not sure I really hit the nail on the head with this one…

Keep Optimising!

Chloe

Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media

Poll time:

We want to learn a bit more about you and your eCommerce world - so welcome to our brand new “Poll time” section of the newsletter - just click to vote.

Where are you on your AI journey?

We Recommend:

Brand new episode: Dan Major, Major CFO Consulting

Until this week, I’ve always refused to have finance people on the podcast.

Because finance is boring? NO!

Because our listeners are all over the world and most finance guests want to talk about tax breaks, or accounting - which are all country specific.

But Dan is different, Dan is the sort of CFO who helps a store grow - so it’s a pleasure to finally (after over a decade) have an episode about money.

Thanks Dan!

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website, just click here for this week's new episode.

Join me at Growth Summit 2026

I'm looking forward to speaking at Growth Summit 2026 on 23 September at Excel London, and I thought it might be of interest to you too.

Bringing together 150+ senior retailers, the day is designed to help retailers benchmark performance, share practical ideas and explore where the next phase of eCommerce growth will come from.

On the day you'll:

Hear panel discussion exploring where retailers are actually seeing AI deliver measurable commercial value
Receive a personalised benchmarking report comparing your performance against peers
Take part in 10 curated peer-to-peer meetings with retailers facing similar challenges
Join interactive retailer panels, workshops and roundtable discussions
Leave with practical ideas to improve conversion, customer experience and commercial performance

Attendance is free for eligible retailers.

Hopefully see you there.

eCommerce Marketing: How to Get Traffic that BUYS to Your Website

Have you read Chloe's most popular book yet?

Well, now's a good a time as any to grab a copy.

Available in paperback, hardback, audiobook, and ebook.

Grab your copy now!

New on Keep Optimising: CRO: 5 Mistakes Quietly Killing Your eCommerce Conversion Rate with Ashu Dubey, Alhena AI

If only listen to one episode in our CRO series… make it this one:

Here are the headlines of the 5 mistakes Ashu will be explaining, and explaining how to fix:

Making EVERY Call to Action Scream
Hiding your best Sales associate in a chat bubble
Assuming shoppers know what they want
Forgetting that shopping is social
Assuming shoppers know what modern AI can do for them

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website.

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