It's Chloë’s Weekly Update

300th Episode Celebrations

If you’re having a flashback and thinking… didn’t we just celebrate eCommerce MasterPlan Episode 500? Well, yes we did - this time we’re celebrating Keep Optimising.

Ah-ha! The “other” podcast! 🤣

What are we celebrating?

In April, Keep Optimising will release its THREE HUNDRETH EPISODE.

That’s 6 years of bringing you the latest and best advice on improving your eCommerce Marketing.

Well worth a little celebration…

How can you get involved?

We need your best marketing tip.

We’re pulling together an ebook of 300 excellent eCommerce marketing tips to celebrate hitting this milestone.

We’ve already invited ALL the past guests of the show to submit their tips, and now we need to hear from you, the listeners and eCommerce marketers.

Whether your tip is one sentence, or several paragraphs, we want to include it in the ebook.

On Friday, we’d reached 100 tips - so there’s plenty of space for you all to get involved.

Just click the button and fill in the short form.

FAQ:

  • Can you submit more than one tip? YES! You can submit 2 every time you fill in the form.

  • Can you share this with your colleagues? YES!

  • Does it have to be a complicated tip? NO! So long as it's good, word count isn't a factor

  • What's the deadline? Easter... but do it now before you forget

  • Will I get a free copy of the ebook? YES! (I mean everyone will...)

I look forward to reading your advice.

Keep Optimising!

Chloe

Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media

We Recommend:

Brand new episode: Microbz with Katie Ward

We cover a wide variety of topics related to how Katie's taken over the family business and grown it to 7-figures.

Including:

  • Why you shouldn't push subscription on day 1

  • How sustainable growth comes from staying true to your mission

  • Why they have such a diverse product range (including products for pets, humans, pot plants, and farmers)

Katie runs a fascinating business on one BIG mission - so prepare to be inspired.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website, just click here for this week's new episode.

B2B eCommerce MasterPlan: How to make Wholesale eCommerce a key part of your Business to Business Sales Growth

Have you read Chloe's book all about B2B eCommerce yet?

Well, now's a good a time as any to grab a copy.

Available in paperback, audiobook, and ebook.

Brand New On YouTube: Using WhatsApp Marketing to Increase Customer Lifetime Value in eCommerce, GoKwik’s Abhishek Chandra

Drawing on GoKwik’s experience across thousands of brands, Abhishek, who has also been on the eCommerce MasterPlan podcast, breaks down practical WhatsApp strategies that improve retention, reduce support friction, and increase long-term revenue.

  • Why WhatsApp outperforms email & SMS for abandoned cart recovery 📈

  • How top eCommerce brands use WhatsApp to increase customer lifetime value 🔁

  • Real UK data on revenue, CTRs, and cart recovery rates from WhatsApp 💬

  • Where AI, automation, and Meta ads are taking WhatsApp commerce next 🤖

Another newsletter I thought you might enjoy:

Marketing Superpower Scoop

Marketing Superpower Scoop

👉 Stay ahead of 99% of your competitors. Our weekly AI growth newsletter shares short, tactical ideas you can use the same day. No fluff. Zero motivational quotes. Just things that actually work

Listen to our Podcasts:

Want to improve your Marketing Performance?

  • New episodes on Wednesdays

  • We tackle each marketing method for 5 episodes at a time.

  • Current Topic = SEO & GEO

Want to build a better eCommerce Business?

  • Hear from a different eCommerce business owner every Monday.

  • Multi-award winning show listened to by 10,000+ every month

Want to advertise to our audience? click here

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