It's Chloë’s Weekly Update
300th Episode Celebrations
If you’re having a flashback and thinking… didn’t we just celebrate eCommerce MasterPlan Episode 500? Well, yes we did - this time we’re celebrating Keep Optimising.
Ah-ha! The “other” podcast! 🤣
What are we celebrating?
In April, Keep Optimising will release its THREE HUNDRETH EPISODE.
That’s 6 years of bringing you the latest and best advice on improving your eCommerce Marketing.
Well worth a little celebration…
How can you get involved?
We need your best marketing tip.
We’re pulling together an ebook of 300 excellent eCommerce marketing tips to celebrate hitting this milestone.
We’ve already invited ALL the past guests of the show to submit their tips, and now we need to hear from you, the listeners and eCommerce marketers.
Whether your tip is one sentence, or several paragraphs, we want to include it in the ebook.
On Friday, we’d reached 100 tips - so there’s plenty of space for you all to get involved.
Just click the button and fill in the short form.
FAQ:
Can you submit more than one tip? YES! You can submit 2 every time you fill in the form.
Can you share this with your colleagues? YES!
Does it have to be a complicated tip? NO! So long as it's good, word count isn't a factor
What's the deadline? Easter... but do it now before you forget
Will I get a free copy of the ebook? YES! (I mean everyone will...)
I look forward to reading your advice.
Keep Optimising!
Chloe
Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media
We Recommend:
Brand new episode: Microbz with Katie Ward
We cover a wide variety of topics related to how Katie's taken over the family business and grown it to 7-figures.
Including:
Why you shouldn't push subscription on day 1
How sustainable growth comes from staying true to your mission
Why they have such a diverse product range (including products for pets, humans, pot plants, and farmers)
Katie runs a fascinating business on one BIG mission - so prepare to be inspired.
Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
You can also find the notes and listen on the website, just click here for this week's new episode.
B2B eCommerce MasterPlan: How to make Wholesale eCommerce a key part of your Business to Business Sales Growth
Have you read Chloe's book all about B2B eCommerce yet?
Well, now's a good a time as any to grab a copy.
Available in paperback, audiobook, and ebook.
Brand New On YouTube: Using WhatsApp Marketing to Increase Customer Lifetime Value in eCommerce, GoKwik’s Abhishek Chandra
Drawing on GoKwik’s experience across thousands of brands, Abhishek, who has also been on the eCommerce MasterPlan podcast, breaks down practical WhatsApp strategies that improve retention, reduce support friction, and increase long-term revenue.
Why WhatsApp outperforms email & SMS for abandoned cart recovery 📈
How top eCommerce brands use WhatsApp to increase customer lifetime value 🔁
Real UK data on revenue, CTRs, and cart recovery rates from WhatsApp 💬
Where AI, automation, and Meta ads are taking WhatsApp commerce next 🤖
Another newsletter I thought you might enjoy:
Listen to our Podcasts:


Want to improve your Marketing Performance?
You need the Keep Optimising Podcast
New episodes on Wednesdays
We tackle each marketing method for 5 episodes at a time.
Current Topic = SEO & GEO
Available on Apple Podcasts, Spotify, and your favourite podcast app
Want to build a better eCommerce Business?
You need eCommerce MasterPlan Podcast
Hear from a different eCommerce business owner every Monday.
Multi-award winning show listened to by 10,000+ every month
Available on Apple Podcasts, Spotify and your favourite podcast app
Want to advertise to our audience? click here
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