It's Chloë’s Weekly Update

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Let’s talk eCommerce Expo

Hello {{first_name | there}} ,

It’s next week!!

This time next week I’ll be on the train (hopefully) closing in London for 2 days of connection, learning and more.

If you’re a long-time subscriber, you’ll know that I’m very pro eCommerce Expo - in fact, it’s the first thing I put in the work diary each year.

My plans are nearly fully in place, and by the time I get off the train I’ll be 100% ready for the sessions I’m on stage for.

Here’s where I’ll be, and my advice to you as you finalise your plans…

1 - Consider the Co-located shows

Your eCommerce Expo ticket also gets you into:

TFM - Technology for Marketing
Parcel+Post - all about deliveries
The IMRG Growth Summit (brands only)

If you’re eligible for a ticket to The Growth Summit, and don’t grab one, then you’ll be missing out on some of the best content, and the most retailer-only networking of the events.

As always - what are you looking to get out of the event? Then plan what you do based on that.

2 - Remember the eCommerce Expo basics…

OK, these are things you need to remember to have a fun, easy, pain-free time!

Wear comfy shoes - the walk from the tube to the hall can take 5-10 minutes before you even start wandering around the stands.
Bring a refillable water bottle - there are several easy refill stations along the main “street” outside the expo.
If you can’t find anywhere to sit inside the expo - there’s loads of seating in the “street” area - and lots of food outlets too.
Plot which talks you want to go to before you get there.
If you’re going as a team - divide and conquer the agenda

3 - The ‘other’ events

I’m not sure you can call yourself a “top eCommerce agency” or “top eCommerce SaaS” if you’re not sponsoring some event outside the expo itself…

There are breakfasts, lunches, happy hours, dinners - the list is endless. I’ve even seen a deep dive into football team eCommerce!!

They’re well worth being a part of if you want to build a stronger connection with your existing suppliers, or you’re sussing out your next supplier.

Personally, I miss them all as I turn into an autistic pumpkin at about 5.30pm!!

But if you don’t - enjoy!

4 - Come see one of my sessions

I’ve got my busiest EVER eCommerce Expo this year.

So if you want to come to some session that I can guarantee will be insightful, and not boring… here’s what I’m up to.

🗣️ Day 1 12.55-13.20 Future of Digital Commerce Stage: Conversational eCommerce: From Purchase Intent to Conversion with Doofinder’s AI Assistant

An ACE case study. I’ll be chatting with Paul Ryazanov about the ins and outs of a recent deployment of Doofinder’s AI Assistant. If you’re trying to improve onsite product discovery… don’t miss this.

🗣️ Day 1 15.35-15.55 The Growth Summit: Where Are Retailers Actually Seeing AI Deliver?

The event team have put together an excellent panel of senior eCommerce-ers who are actively using and rolling out AI within their teams.

And I get to ask them the questions!!!

🗣️ Day 2 13.15-13.40 Global Growth and Delivery Stage: 3 Ways to Monetise Returns and Second Hand

Yes! On day 2, I get to talk about the circular economy and present my take on how to monetise returns and second-hand. REALLY looking forward to this.

See you there?

Keep Optimising!

Chloe

Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media

Poll time:

Are you going to eCommerce Expo 2027?

(including the co-located events TFM, Growth Summit, and Parcel+Post)

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