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Hello {{first_name | there}} ,

We’re just starting to send out the invites for our Summer recording session for the eCommerce MasterPlan Podcast.

And we’ve got space for more guests…

If you’d like to put your hat in the ring - just fill in this simple form

Then one of the team will be in touch when we have a space to interview you.

It’s that easy!

Some of our best guests come from recommendations from our supplier-side friends (see this week’s guest below!).

So if you’ve got a client you think would be an awesome guest - just fill in this form and I’ll be in touch.

That’s it for this week, Keep Optimising!

Chloe

Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media

We want to learn a bit more about you and your eCommerce world - so welcome to our brand new “Poll time” section of the newsletter - just click to vote.

HUGE thanks to the team at Nosto for the intro to this guest.

I wasn’t very familiar with CULT MIA - but wow what a brand, and what a guest!

Must listen if you’re interested in:

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website, just click here for this week's new episode.

Most eCommerce popups are still built on guesswork: a 10% discount, a form, a time delay, and hope.

Claspo analysed 3 years of real popup performance data across 1B impressions to see what really drives signups, code activations, and sales.

The research shows clear patterns: gamified signup forms average 9.18% CR vs 3.53% for all signup forms, and the top 25% of gamified popups reach 26.41% average CR.

Claspo turns these benchmark-backed tactics into ready-to-launch popups: spin-to-win, discount offers, exit-intent campaigns, cart recovery, countdowns, product recommendations, and more.

Intelligent triggers, 1:1 personalization, and continuous optimization turn your popups into a growth system.

Use code ChloeXfrSxK to get 25% off any annual Claspo plan. Valid until 30 August 2026.

Sign for Free now!

You can’t do a series on Email Marketing without having a deep dive into pop ups and email capture.

Really pleased to have Taras from Claspo on for this because (a) they have tons of research and insight into what’s working to share and (b) because we run our pop ups and sign ups with their software too. 😍

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website.

Yaël de Keijzer and Anna Atmis are from Doofinder. Doofinder has been helping eCommerce brands improve product discovery and search experiences for over 15 years. Today, more than 10,000 online stores worldwide use the platform to create faster, smarter, and more intuitive shopping experiences through AI-powered technology.

In this episode, they break down how AI shopping assistants are changing the eCommerce experience for both brands and customers. From improving product discovery and increasing conversions to uncovering hidden customer insights, this conversation is packed with practical ideas for businesses looking to grow smarter with AI.

Watch to hear:

1️⃣ How AI shopping assistants close the eCommerce “finding gap” and recover lost sales

2️⃣ The smarter way to upsell and cross-sell without frustrating customers

3️⃣ How your store can keep selling and answering questions 24/7

4️⃣ Why “no results” searches could reveal your next biggest sales opportunity

5️⃣ How AI shopping data can uncover UX issues, product gaps, and growth opportunities

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