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Meta Ads - how do you get the best results?

Hello {{first_name | there}},

Meta Ads have changed HUGELY in the last 18 months, and now the playbook is pretty clear.

Which makes this the perfect time to bring you our latest Keep Optimising Marketing Podcast series.

In it our favourite Meta Ads experts and breaking down exactly what the new eCommerce playbook it, including:

🔢 First Party Data for Meta Ads Optimisation & Catalogue Optimisation
Yes, we've gone BIG for the first episode with Yiqi Wu from Aimerce, who's sharing how and why you should be capturing your first party data and feeding back into Meta. AND getting into UCP and product data optimisation too!

📈 Meta Ads for different business growth stages
We all know that how you use Meta changes as your business, brand awareness, and budget grows. But how? How does it change? And how can you get the best out of it for your business stage? That's what Kathie Feng from Signal Growth is taking us through.

🖼️ Hook Rates and Hold rates - optimising your creative
This is one of the best ways to improve the performance of your creative. And Komal Singh and Prudhvi Raj from 4XDigital AI are explaining exactly how to do it.

🖌️ Partnership Ads
Super powerful new feature set. Christina Bell from Webtopia joins us to shares the ins and outs of it, and how to get the best results with it.

🎨 6 Creative Myths busted
Yes, the brilliant Aggie Meroni is back on the show - busting 6 myths about meta ads creative. A brilliant way to finish the series.

Right now the first TWO episodes are live, and we'll be going deep in on hook rates tomorrow. With everything live by mid-June.

So get listening and following:
‍🍏 On Apple
‍🦒 On Spotify
Just search 🔎 "Keep Optimising"

Keep Optimising!

Chloe

Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media

Poll time:

We want to learn a bit more about you and your eCommerce world - so welcome to our brand new “Poll time” section of the newsletter - just click to vote.

**New Poll**

How do you like to learn about eCommerce?

We Recommend:

Brand new episode: SoleResponsibility with Simon Payne

I first got to chat with Simon for a virtual summit we did all about overstocks, and ever since I’ve been fascinated by what he’s doing at SoleResponsibility.

The basics are… they take seconds and returns of brand name trainers from high street stores, and sell them on eBay.

Sounds simple right - well, it’s anything but. Each pair of shoes is it’s own unique sku with it’s own photography and description for starters.

Plus Simon is DEEP in (it seems like) every conversation about fashion, sustainability, and the circular economy - I don’t know how he has the time to sell any shoes. 🤣

Listen and learn and get inspired - he’s a great guest.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website, just click here for this week's new episode.

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