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Hello {{first_name | there}} ,

Improving your conversion rates improves the performance of ALL your marketing.

And it’s about a lot more than just a slew of AB testing…

Which is why we're spending the next 5 episodes of the Keep Optimising Marketing Podcast exploring five DIFFERENT ways to improve your site's conversion rate.

Here's our awesome line up:

⬆️ Fixing your Trust gaps with Rebecca Boyle

We all know the power of social proof and building trust with our customers - but are you doing it well enough? I bet there's room for improvement!

⬆️ 5 Mistakes Quietly Killing Your eCommerce Conversions with Ashu Dubey from Alhena.ai

Super granular with lots of practical advice on how to quickly fix the mistakes. I bet all you are guilty of at least 2 of these...

⬆️ CRO by the numbers, changing customer behaviour with Carolina Dibb

Well, we had to do an episode on "proper" CRO didn't we? And Carolina really gets to the nitty gritty of successful CRO in 2026.

⬆️ Site Speed with Jordy Scholing

A HUGE factor in conversion rates (and getting organic traffic in the first place) is your site speed. But how do you monitor it, improve it etc etc? Learn it all in this one.

⬆️ The role of AI in CRO with Elena Kostova

Another topic that just HAD to be covered - where does AI fit into all this? Elena takes us through where AI can really impact for you.

🤩 AND of course every guest will be giving their quick fire insider tips round answers too - so there's stacks to learn in each episode.

The first episode is available right now, my chat with Ashu goes live tomorrow - then rest on the next 3 Wednesdays.

Get stuck in: On Apple, ‍On Spotify or head to the website for all the info

Keep Optimising!

Chloe

Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media

We want to learn a bit more about you and your eCommerce world - so welcome to our brand new “Poll time” section of the newsletter - just click to vote.

A lot of businesses pay “community” lip service. That is NOT the case with James and the team at &Sons.

Quite remarkable what they’ve achieved and how they tie into business success.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website, just click here for this week's new episode.

Parcel+Post Expo returns to London – the global capital of delivery innovation. For 2026 only, the event is taking place alongside eCommerce Expo – the UK's biggest eCommerce event. This year's event showcases the latest developments, industry-leading insights, and expert-led conference content.

Across the exhibition, Leadership Conference and Innovation Labs, visitors can discover the latest delivery technology, hear from senior leaders, and explore new ideas shaping the sector.

Whether you're part of the wider eCommerce ecosystem, a postal operator or parcel carrier, Parcel+Post Expo brings the global industry together in one place, offering the opportunity to connect with leading solution providers, discover the latest industry developments and gain valuable insights into the future of the sector.

Have you read Chloe's book all about B2B eCommerce yet?

Well, now's a good a time as any to grab a copy.

Available in paperback, audiobook, and ebook.

Grab your copy now!

Trust is such a crucial part of improving your conversion rates.

So I’m really pleased we get to kick off our Conversion Rates series with chat with the brilliant Rebecca Boyle.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website.

Optimizing for growth? Go-to-Millions is Ari Murray’s ecommerce newsletter packed with proven tactics, creative that converts, and real operator insights—from product strategy to paid media. No mushy strategy. Just what’s working. Subscribe free for weekly ideas that drive revenue.

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