So, who'd have thought SEO would be the hottest marketing channel in 2026?

Well, anyone with their finger on the pulse of what AI search and Agentic AI need to promote you of course!

Which is why our second Keep Optimising series of 2026 is going DEEP into all things GEO and SEO.

Here's our stellar lineup and what they're upskilling us all on:

🔎 The Bad SEO Practices You Need to Avoid

Iva Jovanovic takes us through EXACTLY what NOT to do. Some new things in there I wasn't up to speed on.

🤖 On-Site and Off-Site Optimisation for AI Search Visibility

Did someone say "FAQ"? and "Citations"? Yes, and it was Emily Richardson. So you want to know what you actually need to do about both of those (and whole heap more) this episode is for you.

🤖 Product Data and Taxonomy

You can't have a conversation about AI and eCommerce without getting lost in the product data. So we've got Sam Wright back on the podcast to update us on the latest with Shopify, AI Search, and product data.

🔎 Category Page Dos and Don'ts

What are the best practices for your category pages? Liv Day has all the details, and she's sharing them PLUS what they mean for AI search too.

🔎 3 Pillars of Helpful Content for Google SEO

We're taking a bigger picture look at your eCommerce store's SEO content in this one with Amanda Walls. An episode packed with easy-to-implement SEO wins.

And of course, we cover more than this in every episode - including me checking with our experts how their advice impacts both SEO and AI.

Right now, the first 3 episodes are live, with the rest publishing tomorrow and next Wednesday.

So get listening and following here:

‍🍏 On Apple

‍🦒 On Spotify

🕸️ OR our website

Just search 🔎 "Keep Optimising" on your favourite podcast player

What did we miss? What are you excited we're covering? What are your top AI or SEO tips right now? Please let me know on this post

Keep Optimising!

Chloe

Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media

Part of my excitement at getting Rich on the show was obviously the excuse to use the “G-word”… yes, Growth!

With Rich’s experience building HUGE growth into many household names in the UK eCommerce space, I knew he would have some fantastic advice to share on how to grow your store.

And of course, he does…

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website, just click here for this week's new episode.

This one is Chloe's book that's most focused on CRO and customer journey.

Full of customer behaviour fundamentals, it's well worth a read.

Available in paperback, audiobook, and ebook.

Grab your copy now!

Your Category Pages are a critical part of your SEO performance.

So I was super excited to have the brilliant Liv Day join me to chat all things category pages - the dos, the don’ts, and even… what it all means for AI search too.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website, just click here for this week's new episode.

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