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Hello {{first_name | there}} ,

Improving your conversion rates improves the performance of ALL your marketing.

And it’s about a lot more than just a slew of AB testing…

Which is why we have just spent the next 5 episodes of the Keep Optimising Marketing Podcast exploring five DIFFERENT ways to improve your sites conversion rate.

This is what you can hear RIGHT NOW:

⬆️ Fixing your Trust gaps with Rebecca Boyle

We all know the power of social proof and building trust with our customers - but are you doing it well enough? I bet there's room for improvement!

⬆️ 5 Mistakes Quietly Killing Your eCommerce Conversions with Ashu Dubey from Alhena ai

Super granular with lots of practical advice on how to quickly fix the mistakes. I bet all you are guilty of at least 2 of these...

⬆️ CRO by the numbers, changing customer behaviour with Carolina Dibb

Well, we had to do an episode on "proper" CRO didn't we? And Carolina really gets to the nitty gritty of successful CRO in 2026.

⬆️ Site Speed with Jordy Scholing

A HUGE factor in conversion rates (and getting organic traffic in the first place) is your site speed. But how do you monitor it, improve it etc etc? Learn it all in this one.

⬆️ The role of AI in CRO with Elena Kostova

Another topic that just HAD to be covered - where does AI fit into all this? Elena takes us through where AI can really impact for you.

🤩 AND of course every guest gives us their quick fire insider tips round answers too - so there's stacks to learn in each episode.

Get stuck in on Apple Podcasts, Spotify, and YouTube. Or head to the website for all the info

Keep Optimising!

Chloe

Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media

We want to learn a bit more about you and your eCommerce world - just click to vote.

It’s always a treat to get to catch up with Janis Thomas, and when she’s got a new job that takes her back to her subscription roots… you know we’ve got some great stuff to talk about.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website, just click here for this week's new episode.

Meet one of this week’s newsletter sponsors:

It comes from someone who’s been there, done that, and has the receipts. Get ready for Return on Influence Festival ‘26. An entire day dedicated to influencer marketing with speakers running some of the best programs in the world. 

October 21, 2026, 10 am - 5 pm ET.  Free and online.

Save your spot now

Have you read Chloe's most popular book yet?

Well, now's a good a time as any to grab a copy.

Available in paperback, hardback, audiobook, and ebook.

Grab your copy now!

Can you talk about CRO without exploring how AI can help?

Can you talk about ANYTHING eCommerce without exploring how AI can help?

Probably not.

Elena and I have a fascinating chat about how AI is helping automate conversion rate improvements for many websites already.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website.

Meet one of this week’s newsletter sponsors:

You don’t need an AI team to build an AI agent. With Skydive, the person who knows the work can create the agent to do it.

Start an agent off with a role, teach them how your team operates, connect your tools, and put them to work.

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