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Hello {{first_name | there}} ,

YES! It's time for the annual Keep Optimising Marketing Podcast’s Email Marketing Masterclass.

This year, we're diving into five different areas where your email marketing is crying out for optimisation.

Here's who's bringing the insights:

Let's get you beyond email creators block, with lots of great campaign ideas and resources to help you improve your content quality.

Time to talk B2B email - how's it different? What's the same? How do we make it ❤️‍🔥.

In my opinion, you can't do an email masterclass without chatting about popups - huge thanks to Taras for bringing the insights this year.

Nina explains all about how, and why, and when you should be cleaning your lists. And we're not just talking suppression, we're talking sending it off to the cleaners and enjoying it coming back all shiny.

We wrap up, combining the content and delivery themes as Chintan gives us a masterclass in pulling together a great lifecycle strategy for your brand.

🤩 AND of course every guest will be giving their quick fire insider tips round answers too - so there's a stack to learn in each episode.

The first two episodes are available right now, number 3 goes live tomorrow, and the rest release on Wednesday’s after that.

Get stuck in: On Apple, ‍On Spotify or head to the website for all the info

Now more than ever before, if you want to drive a successful email marketing channel, you need to BOTH think big and concentrate on the nitty-gritty of it all.

Keep Optimising!

Chloe

Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media

We want to learn a bit more about you and your eCommerce world - so welcome to our brand new “Poll time” section of the newsletter - just click to vote.

**New Poll**

When I get to interview guests from super complex eCommerce businesses like Portmeirion I’m amazed by how much our industry has evolved in 20 years.

Ankit and his team of 8 manage the digital operations of SIX homeware and fragrance brands (Spode, Portmeirion, Royal Worcester, Nambe, Pimpernel and Wax Lyrical), which have a combined turnover of £110million - 10% of which is DTC eCommerce.

That’s some lean work right there!

We find lots more to discuss too.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website, just click here for this week's new episode.

Most brands running external traffic aren't scaling — they're just spending. Levanta's free playbook breaks down 7 proven strategies: what works, what bleeds budget, and how top brands drive millions in off-Amazon revenue.

→ Grab the FREE playbook

Have you read Chloe's most popular book yet?

Well, now's a good a time as any to grab a copy.

Available in paperback, hardback, audiobook, and ebook.

Grab your copy now!

So many of our listeners are juggling both B2C and B2B sales that it was a no-brainer to ask Kyler to join our latest masterclass and share all about effective B2B eCommerce email marketing.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website.

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