Hello,

All the channels are now SO Noisy - so how do we cut through? 📢

And once we've cut through, how do we retain and sell?

That's what we're tackling in our latest Keep Optimising Marketing Podcast series.

eCommerce Growth.

It's an eclectic series, with awesome guests covering some very different topics - but all of which will bring you clarity on what it NOW takes in 2026 to plot your growth.

We've got:

🚀 3 Pillars of Creative to Beat the Attention Recession

Here, Amy Budd online takes us straight to the heart of the problem - just how can we get our ads, our marketing, our newsletters seen, remembered, and acted on?

🚀 Episode 300 🚀

Yes, then we'll be celebrating episode 300 with 14 top tips to grow your eCommerce store.

🚀 Discount Strategies for Growth

We all know endless discounts is NOT the right way to grow a store - in this episode Dan Bond explains how to build your promotional strategy the right way. And yes, you should have a strategy for this!

🚀 Consumer Psychology

You can't talk growth without talking about this! And we managed to book Colin Hodge, who has just published a new book on exactly what you need to know.

🚀 Reddit for AI Search Growth

Reddit is the surprise addition to everyone's marketing plan this year. So we're getting into it. What do you ACTUALLY need to do to use Reddit to increase your AI Search results? Danny Kirk brings all the answers

Told you it was eclectic. But isn't it just what you need to know?

Right now, the first episode is live, you’ll get episode 300 tomorrow, and the rest will be published between now and early May.

So get listening and following here:

‍🍏 On Apple

‍🦒 On Spotify

Just search 🔎 "Keep Optimising"

What did we miss? What are you excited we're covering? Please let me know!

Keep Optimising!

Chloe

Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media

We need your best marketing tip.

Submit here

We’re pulling together an ebook of 300 excellent eCommerce marketing tips to celebrate Keep Optimising hitting this milestone.

We’ve already invited ALL the past guests of the show to submit their tips, and now we need to hear from you, the listeners and eCommerce marketers.

Every once in a while, I get to interview one of our regular listeners to the show - and it always adds a little something extra to the episode.

This is one of those cases - Joe’s a regular listener to both our podcasts, and someone just as fascinated as me in what it takes to make an eCommerce store successful.

We discuss how they’ve navigated changing product ranges, sales channels, and the ever-changing face of online demand since COVID.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website, just click here for this week's new episode.

Have you read Chloe's book all about B2B eCommerce yet?

Well, now's a good a time as any to grab a copy.

Available in paperback, audiobook, and ebook.

Grab your copy now!

I’m chatting to the brilliant ad strategist Amy Budd all about what it takes to really grow an eCommerce store after all the changes and challenges of the last few years.

She’s sharing her 3 pillars of creative to beat the attention recession, and it’s a chat that’s full of both big picture strategy and super practical tips.

You don’t want to miss this one.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website.