It's Chloë’s Weekly Update

Are your Growth plans on point?

Hello {{first_name | there}},

Do you know what it really takes to GROW an eCommerce store in 2026?

And I'm not just talking acquisition... I'm talking retention too.

That's what we've been tackling in our latest Keep Optimising Marketing Podcast series.

eCommerce Growth.

It's an eclectic series, with awesome guests covering some very different topics - but all of which will bring you clarity on what it NOW takes in 2026 to plot your growth.

It's all live, so you can dive into whichever episode you like right now:

🚀 3 Pillars of Creative to Beat the Attention Recession

Amy Budd online takes us straight to the heart of the problem - just how can we get our ads, our marketing, our newsletters seen, remembered, and acted on?

🚀 Episode 300 🚀

Yes, then we'll be celebrating episode 300 with 14 top tips to grow your eCommerce store.

🚀 Discount Strategies for Growth

We all know endless discounts is NOT the right way to grow a store - in this episode Dan Bond explains how to build your promotional strategy the right way. And yes, you should have a strategy for this!

🚀 Consumer Psychology

You can't talk growth without talking about this! And we managed to book Colin Hodge, who has just published a new book on exactly what you need to know.

🚀 Reddit for AI Search Growth

Reddit is the surprise addition to everyone's marketing plan this year. So we're getting into it. What do you ACTUALLY need to do to use Reddit to increase your AI Search results? Danny Kirk brings all the answers

Told you it was eclectic. But isn't it just what you need to know?

Keep Optimising!

Chloe

Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media

Poll time:

We want to learn a bit more about you and your eCommerce world - so welcome to our brand new “Poll time” section of the newsletter - just click to vote.

How many eCommerce Event will you go to this year?

We're talking real world events - anything from big conferences, to networking breakfasts...

We Recommend:

Brand new episode: B2B eCommerce Growth with Roel from Moyu

When we were pulling together our list of past guests to invite back on for an update as part of our 10 year celebrations, Roel was one I REALLY REALLY wanted to agree to come back!

Catching up with him again didn’t disappoint.

More of Roel’s focused and pragmatic approach to business strategy
Big updates on how they’re growing their B2B sales channel
Some great top tips at the end

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website, just click here for this week's new episode.

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New on YouTube: Winning Fashion eCommerce with Sustainability & Trust | Bhavishya Ramchander from Reloom

Bhavishya Ramchander is the CEO at Reloom, a platform where conscious consumers meet verified, sustainable fashion brands. Founded in 2025 they’ve been featured in Forbes, Business Insider, Vogue Europe and at the Drapers Conscious Fashion Summit.

Vishy shares what today’s fashion consumers really want when it comes to sustainability—and why good intentions alone aren’t translating into purchases. She breaks down the key barriers holding shoppers back, and reveals how brands can turn transparency, data, and circular models into real commercial advantage.

Watch to learn:

Why shoppers say they want sustainable fashion—but still buy fast fashion 👀
The 2 biggest barriers killing sustainable sales (and how to fix them)
How adding the right data to product pages can boost conversions 📈
Why sustainability should be treated like a product feature—not just marketing
The resale opportunity most fashion brands are still missing ♻️
How upcoming regulations could become your biggest competitive advantage 🚀

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