It's Chloë’s Weekly Update

⏩ Forwarded this email? Subscribe to get your own copy here

Sweet Spots

Hello {{first_name | there}} ,

I've found a new business success sweet spot metric.

And it's a bit of a random one.

It's temperature - I work best at 19-21 degrees (obviously challenging this year 🥵).

If I can keep the office in that range, I do my best work - whether it's writing, recording, sales, strategy, admin - all of it is better.

Within any business, there are key metrics that need to be kept in their sweet spot for success.

In eCommerce it's usually things like:

🍨 AOV

🍨 marketing ROI

🍨 new customer acquisition numbers

🍨 post sale cost per parcel

🍨 returns rate

🍨 returning customer rate

Every successful eCommerce store I've ever interviewed or worked with has had a handle on those numbers.

Understood which ones are crucial.

Understood which ones need the most attention to maintain.

Understood that future success was built on them.

And yes, right now that may well include the temperature in the warehouse or the office!

What are yours? Tell me on this linkedIn post and read the excellent comments already there

Keep Optimising!

Chloe

Podcast Host, Author, and now... Chief Success Strategist @ Emetko Media

Poll time:

We want to learn a bit more about you and your eCommerce world - so welcome to our brand new “Poll time” section of the newsletter - just click to vote.

Where are you on your AI journey?

We Recommend:

Brand new episode: Jonatan Ehn, Asket

One of the biggest questions in eCommerce right now (in my opinion) is how do you create a successful business without constantly pushing your customers to buy more? To buy product they don’t need?

There is, fundamentally, too much stuff in the world.

But eCommerce relies on selling more stuff - so how do we sell less and be successful?

That’s just one of the things we get deep into in this episode.

Find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

You can also find the notes and listen on the website, just click here for this week's new episode.

An alternative way to improve your SEO

Own Search With Podcasts

Search engines and AI platforms reward brands that are mentioned, cited, and trusted across the web. PodPitch books your experts on relevant shows, creating branded mentions, backlinks, transcripts, citations, and reusable content. Only 20 demo spots are available this month. Once claimed, the offer disappears.

Appear on 3,853,234 Podcasts