It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
AI Search… I know what you’re thinking, “Didn’t they already cover that this year?”
And you’d be right - we did.
But the game’s evolved so much in 2026 that we thought it wouldn’t be fair to you NOT to cover it again, this time with a WHOLE series devoted to it.
We’ll be tackling it from both the big picture, the tiny details, and a bit of an unusual angle too.
What’s this week’s episode about?
AI Search: How to Get AI to Recommend Your Products with Jay El-Kaake, Osello
In this episode, I’m chatting with AI SEARCH expert… Jay El-Kaake
Jay cofounded the most popular loyalty software in the world called Smile while he was in college. After that he founded Fera, one the most popular reviews apps for Shopify merchants. Now he's cofounded Osello, a marketplace listing platform optimised for agentic workflows, used by Shopify fashion brands listing on Nordstrom, Macy's, Bloomingdale's, and Target+.
In this episode, Jay breaks down how to get your products recommended by AI search, revealing the three key areas eCommerce brands need to focus on: specificity, social proof, and taste. He also explains why 80% of the work is what you should already be doing, and what you can do now to stand out from the competition.
Hit PLAY to hear:
🎯 Why 80% of AI search optimisation is stuff you should already be doing
🔍 Why long-tail keywords could be your secret weapon for getting recommended by AI
💬 Why a Reddit recommendation could beat a page-one Google ranking
✨ The surprising role of brand personality, creativity, and “taste” in getting AI to recommend your products
Listen Now:
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[06:50] Insights from Shopify.dev Conference
[08:42] Shift to AI-driven search
[12:25] Optimizing product listings for AI
[17:10] Product data and image descriptions
[20:04] The value of third-party reviews
[23:49] AI training and social interactions
[25:47] Insider Tips from Jay!
[30:16] Episode sponsored by Osello. Get in touch with Osello for optimized marketplace integration. https://www.osello.com/
Episodes you may have missed
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Feeling stuck with Google Ads? Ger Hayden of Core Optimisation shows how to shake things up and get your strategy moving again.
Meet our sponsors:
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This is the first Black Friday where AI works overtime and on both sides.
Shoppers are asking assistants where the best deals are, and merchants are handing agents more of the work.
We asked 13 experts from across the Shopify ecosystem what they’d let an AI agent run over BFCM, what they’d never hand over, and what to do before the traffic hits.
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