It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
Google Ads!
You can’t talk eCommerce marketing without talking about Google Ads.
We’ve got a brilliant line up of experts to get you up to date on what you should be doing with your Google Ads account this autumn.
What’s this week’s episode about?
Google Ads: Build a Full Funnel Ads Strategy with Silvia Correas Osorno, Stellar Search
In this episode, I’m chatting with GOOGLE ADS expert… Silvia Correas Osorno
Silvia is one of the experts at award-winning digital marketing agency Stellar Search where over the last 11 years she’s risen from junior Digital Marketing Executive to Managing Partner! Driving results for big name brands across luxury, beauty and fashion including huge names like Bloom & Wild, Hotel Chocolat, Moss Bros, Trinny London, and even Tottenham Hotspur.
In this episode, Silvia shares how to move beyond bottom-of-funnel Google Ads and build a full-funnel approach that reaches customers across the buying journey. We explore how to choose the right channels, creative and budgets to grow your results without spreading your efforts too thin.
Hit PLAY to hear:
🚀 Why your Google Ads strategy needs to go beyond the bottom of the funnel
🎯 How to choose the right next channel: Meta, YouTube, TikTok, Pinterest, Reddit and more
💰 Why testing fewer channels with bigger budgets can deliver better data
📊 How to measure the impact of full-funnel ads when ROAS doesn't tell the whole story
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[05:35] Understanding the marketing funnel stages
[06:41] Evaluating marketing platform options
[09:48] Choosing the right social media platform
[13:28] Understanding Media Measurement Challenges
[18:35] Insider Tips from Silvia!
[21:39] Episode sponsored by Stellar Search. Get your free Audit from Stellar Search!
Episodes you may have missed
Is your product feed quietly hurting your Google Ads? Meriem Nacer of 4M Digital shows what to fix.
Feeling stuck with Google Ads? Ger Hayden of Core Optimisation shows how to shake things up and get your strategy moving again.
Hannah Zora Strong reveals the smarter way to turn local searches into store visits and give nearby shoppers a reason to choose you.
Get your Free Google Ads Audit from Stellar Search
If you’re managing marketing budgets right now, keeping paid channels profitable feels like a moving target, especially now that buyers are asking AI for recommendations.
Stellar Search is the award-winning performance agency built to fix that. They combine high-converting paid search and social with cutting-edge AI search strategy.
That means squeezing maximum profit out of your Google Ads and making sure ChatGPT recommends your store first.
Ready to see how you can level up your ads strategy and capture high intent buyers?
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