It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
Google Ads!
You can’t talk eCommerce marketing without talking about Google Ads.
We’ve got a brilliant line up of experts to get you up to date on what you should be doing with your Google Ads account this autumn.
What’s this week’s episode about?
Google Ads: Optimizing Your Product Feed for Better Results
In this episode, I’m chatting with GOOGLE ADS expert… Meriem Nacer Nasser
Meriem has over 15 years’ experience in performance marketing, helping business around the world scale with smart, data-led strategies across Google Ads, Microsoft Ads, Meta Ads and beyond. Since 2019 she’s done all this via her consultancy 4M Digital, and Meriem is also the founder of the Don’t Panic PPC global community.
In this episode, Meriem shares how to optimise your Google Ads product feed, from getting the basics right to making better use of product titles, descriptions, categories, product types and custom labels. She also explains how to test feed changes and future-proof your product data for the growing role of AI.
Hit PLAY to hear:
🛍️ How to turn your product feed into a Google Ads performance tool
🔎 Why your product titles might be wasting valuable search real estate
🏷️ How to use product types and custom labels without breaking your campaigns
🤖 The product data Google and AI need to understand your products better
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[04:27] Challenges of optimizing product feeds
[08:58] Improving product title SEO
[10:31] Optimizing product listings
[14:24] SEO and PPC team collaboration
[16:38] Using custom labels in Google Ads
[19:55] Optimizing Google Ads feeds
[24:22] Insider Tips from Meriem!
Episodes you may have missed
Feeling stuck with Google Ads? Ger Hayden of Core Optimisation shows how to shake things up and get your strategy moving again.
Hannah Zora Strong reveals the smarter way to turn local searches into store visits and give nearby shoppers a reason to choose you.
Jyll Saskin Gales gets real about Google Ads, sharing the lessons every eCommerce brand needs before spending another dollar.
Thanks to our Sponsors:
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That means squeezing maximum profit out of your Google Ads and making sure ChatGPT recommends your store first.
Ready to see how you can level up your ads strategy and capture high intent buyers?
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