It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
Google Ads!
You can’t talk eCommerce marketing without talking about Google Ads.
We’ve got a brilliant line up of experts to get you up to date on what you should be doing with your Google Ads account this autumn.
What’s this week’s episode about?
Google Ads: Review and Rebuild Your Strategy for Growth
In this episode, I’m chatting with GOOGLE ADS expert… Ger Hayden.
Ger is the Chief Digital Officer at Core Optimisation and has been deep in Performance marketing for over a decade, and somehow also finds time to be a Digital Marketing Lecturer. Ger’s worked across various sectors and for many clients winning awards and frequently driving triple digital year on year growth.
In this episode, Ger and Chloe take a big-picture look at Google Ads and why now is the time to fully review your strategy. They explore how changes in the platform, customer search behaviour, data, creativity and AI should shape the way you approach Google Ads today.
Hit PLAY to hear:
🎯 How to build a Google Ads strategy that goes beyond ROAS
📊 Why your data, tracking and first-party customer data matter more than ever
🔍 The Google Ads placement mistake that saw 90% of a brand’s PMax budget go to Maps
🤖 Why AI + data + creativity are becoming the three pillars of Google Ads growth
Listen Now:
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[03:40] Copywriting in big corporations
[06:36] Google Ads and Analytics Changes
[12:51] Optimizing Google Ads with Data
[14:50] Optimizing PMax for Better Placements
[20:39] Attracting new eCommerce customers
[22:16] Evolving Strategies for Google Ads
[23:36] Insider Tips from Ger!
Episodes you may have missed
Hannah Zora Strong of Zora Marketing shows how to turn “near me” searches into real customers walking through your door.
Jyll Saskin Gales gets real about Google Ads, sharing the lessons every eCommerce brand needs before spending another dollar.
Stop guessing what converts. Elena Kostova of Uxify shows how AI can help you turn shoppers into buyers.
Thanks to our Sponsors:
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Ready to see how you can level up your ads strategy and capture high intent buyers?
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