It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
Google Ads!
You can’t talk eCommerce marketing without talking about Google Ads.
We’ve got a brilliant line up of experts to get you up to date on what you should be doing with your Google Ads account this autumn.
What’s this week’s episode about?
Google Ads: Turn Local Searches into Store Visits
In this episode, I’m chatting with GOOGLE ADS expert… Hannah Zora Strong.
Hannah has spent the last 14 years managing and auditing 100s of Google Ads accounts, and regularly shares her expertise at many Google Ads conferences. She’s worked for some of the biggest agencies in the UK, and for the last 4 years has been running her own called Zora Marketing.
In this episode, Hannah takes us through how to use Google Ads for local advertising, from setting up your Google Business Profile and tracking store visits to using Performance Max and local inventory ads to drive more customers to your stores.
Hit PLAY to hear:
📍 How to use Google Ads to drive real footfall to your stores
🗺️ The Google Business Profile + Ads setup you need before spending
🛍️ How Local Inventory Ads can turn nearby searches into store visits
🤖 The Performance Max tests and targeting tweaks that can save wasted spend
Listen Now:
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[05:39] Linking Google Business Profile and Ads
[07:41] GA4 and Business Profile merge
[12:07] Setting up local Google Ads
[13:39] Using Performance Max for ads
[17:50] Setting campaign goals and optimization
[21:27] Setting up local inventory ads
[24:28] Insider Tips from Hannah!
Episodes you may have missed
Jyll Saskin Gales gets real about Google Ads, sharing the lessons every eCommerce brand needs before spending another dollar.
Stop guessing what converts. Elena Kostova of Uxify shows how AI can help you turn shoppers into buyers.
Turn slow load times into faster conversions with Jordy Scholing of RUMvision.
Thanks to our Sponsors:
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That means squeezing maximum profit out of your Google Ads and making sure ChatGPT recommends your store first.
Ready to see how you can level up your ads strategy and capture high intent buyers?
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