It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
Google Ads!
You can’t talk eCommerce marketing without talking about Google Ads.
We’ve got a brilliant line up of experts to get you up to date on what you should be doing with your Google Ads account this autumn.
What’s this week’s episode about?
Google Ads: Which New Features Should You Use (and Which Should You Skip)?
In this episode, I’m chatting with GOOGLE ADS expert… Jyll Saskin Gales.
Jyll spent 6 years at Google helping their largest advertisers to grow internationally. Now she’s all about helping all of us to improve our Google Ads results via her coaching and courses, the “Inside Google Ads” Podcast AND her bestselling, book “Inside Google Ads: Everything you need to know about Audience Targeting”.
In this episode, Jyll cuts through the latest Google Ads updates, explaining which new features are worth using and which you can safely ignore. She also shares what advertisers should be doing now to prepare their campaigns for the holiday season.
Hit PLAY to hear:
🎯 Which new Google Ads features are actually worth using
🤖 How to get your customer data and product feed AI-ready
🛑 Why Jyll says you should stop over-optimising your campaigns
📅 How early to start preparing your Google Ads for the holiday seaso
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[04:58] Explaining Google Shopping campaigns
[09:12] Explaining Smart Bidding Exploration
[11:17] Explaining Customer Lifecycle Goals
[13:17] Common Google Ads mistakes
[19:33] Google Merchant Center AI features
[23:11] Using AI for product photos
[25:49] Using YouTube for holiday campaigns
[29:52] Insider Tips from Jyll!
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Turn slow load times into faster conversions with Jordy Scholing of RUMvision.
Your customers are giving you clues. Carolina Dibb shows how to turn them into sales.
Thanks to our Sponsors:
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