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It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
All about Conversion Rates.
Yes, I know we’re usually all about driving traffic - but the great thing about conversion rate improvements is that it improves the performance of all your marketing.
But don’t think you’re going to get 5 episodes about A/B testing - we’re tackling CRO in far more interesting ways than that - so buckle in and watch your to do list overflow!
What’s this week’s episode about?
CRO: Use AI to Improve eCommerce Conversion Rates
In this episode, we’re featuring CONVERSION RATES expert… Elena Kostova
Elena is head of marketing at Uxify, an AI-native digital experience platform that helps websites achieve flawless user experience and double engagement.
In this episode, Chloe and Elena explore where AI can genuinely improve eCommerce conversion rates, where human judgment still matters, and how brands can start using AI for CRO without risking their website or their brand.
Hit PLAY to hear:
🤖 The 3 AI tasks that can boost conversions with almost zero risk
⚡ How AI agents can optimize your Shopify store in real time
🎯 Why “AI everything” could actually hurt your brand
📈 The CRO shortcut smaller stores can use without huge traffic
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'Keep Optimising' on your favourite podcast app.
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[06:23] Balancing AI and human roles
[09:24] AI automation in eCommerce
[11:21] Analyzing user behavior data
[14:02] AI agents in CRO for small brands
[18:22] Changing AI and data trends
[22:36] Insider Tips from Elena!
Episodes you may have missed
Turn slow load times into faster conversions with Jordy Scholing of RUMvision.
Your customers are giving you clues. Carolina Dibb shows how to turn them into sales.
Your conversion rate could be suffering from these 5 hidden mistakes, says Ashu Dubey.
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