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It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
All about Conversion Rates.
Yes, I know we’re usually all about driving traffic - but the great thing about conversion rate improvements is that it improves the performance of all your marketing.
But don’t think you’re going to get 5 episodes about A/B testing - we’re tackling CRO in far more interesting ways than that - so buckle in and watch your to do list overflow!
What’s this week’s episode about?
CRO: Reduce Bounce Rates with Faster Site Speed
In this episode, we’re featuring CONVERSION RATES expert… Jordy Scholing YAWDY SCROOLLING
Jordy is co-owner of RUMVision, where he and the team are obsessed with eCommerce site speed, especially all things Core Web Vitals. Trusted by over 750 companies including Loop Earplugs and Suzuki.
In this episode, Chloe and Jordy unpack how site speed affects bounce rates, SEO, and conversion rates – and why Core Web Vitals should be monitored continuously, not checked once and forgotten. They also share practical ways to turn performance data into actions that improve the customer experience and drive more sales.
Hit PLAY to hear:
⚡ The 3-second rule that could be costing your store sales
📱 Why Core Web Vitals change by customer device and connection
🚨 The hidden checkout and product-page slowdowns that increase bounce rates
📊 How to find the slowest 25% of visitors and turn them into customers
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'Keep Optimising' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[04:56] Improving website loading speed
[09:54] Web performance monitoring tools
[13:08] Audience differences in web traffic
[16:30] Importance of Core Web Vitals
[18:33] Optimizing website speed for users
[21:43] AI's impact on web layout shifts
[23:37] Insider Tips from Jordy!
Episodes you may have missed
Your customers are giving you clues. Carolina Dibb shows how to turn them into sales.
Your conversion rate could be suffering from these 5 hidden mistakes, says Ashu Dubey.
Rebecca Boyle uncovers the trust signals that turn more visitors into buyers.
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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
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