It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
All about Conversion Rates.
Yes, I know we’re usually all about driving traffic - but the great thing about conversion rate improvements is that it improves the performance of all your marketing.
But don’t think you’re going to get 5 episodes about A/B testing - we’re tackling CRO in far more interesting ways than that - so buckle in and watch your to do list overflow!
What’s this week’s episode about?
CRO: Turn Customer Behaviour Data into More Sales
In this episode, we’re featuring CONVERSION RATES expert… Carolina Dibb.
Carolina set up her own CRO consultancy in 2023 after working with mega brands including Amazon, MR PORTER, and the British Museum Company. At her consultancy she helps independent eCommerce brands understand customer behaviour and improve website performance through customer insight, analytics and optimisation strategy.
In this episode, Carolina explains how to move beyond surface-level metrics and use customer behaviour data to uncover what’s really stopping shoppers from converting. She shares a practical framework for identifying opportunities, prioritising changes, and making smarter optimisation decisions.
Hit PLAY to hear:
📊 Why your conversion rate isn't telling you the full story
🔍 How to uncover hidden CRO wins with customer behaviour data
🛒 The difference between "won't add to cart" and "won't check out"
💡 Simple CRO improvements you can make without endless A/B testing
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'Keep Optimising' on your favourite podcast app.
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[05:38] Identifying and optimizing narratives
[07:22] Analyzing Metrics and Conversion Rates
[13:26] Optimizing eCommerce conversion rates
[14:24] Challenges of A/B testing in marketing
[19:29] Reviewing metrics for strategic focus
[21:44] Improving product setup processes
[25:27] Insider Tips from Carolina!
Episodes you may have missed
Your conversion rate could be suffering from these 5 hidden mistakes, says Ashu Dubey.
Rebecca Boyle uncovers the trust signals that turn more visitors into buyers.
Boost deliverability with a smarter lifecycle strategy from Chintan Doshi.
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