It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
All about Conversion Rates.
Yes, I know we’re usually all about driving traffic - but the great thing about conversion rate improvements is that it improves the performance of all your marketing.
But don’t think you’re going to get 5 episodes about A/B testing - we’re tackling CRO in far more interesting ways than that - so buckle in and watch your to do list overflow!
What’s this week’s episode about?
5 Mistakes Quietly Killing Your eCommerce Conversion Rate
In this episode, we’re featuring CONVERSION RATES expert… Ashu Dubey.
Ashu is CEO of Alhena AI, where they’re focused on reshaping the future of online shopping through AI innovation from AI Search engines through to every customer interaction. Clients include Victoria Beckham, dryrobe, Crocus, and Unilever Prestige.
In this episode, Ashu joins Chloe to break down the five conversion mistakes quietly costing eCommerce brands sales, from confusing product pages to underused AI tools. He shares practical fixes you can implement quickly to improve conversions, create a better shopping experience, and turn more visitors into buyers.
Hit PLAY to hear:
🚨The 5 hidden conversion mistakes quietly costing eCommerce brands sales
🛒 Why your product page CTAs may be hurting conversions
🤖 How to useAI as a sales assistant, not just a support chatbot
📱 The simple mobile check most eCommerce teams forget to do
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'Keep Optimising' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[05:10] AI personal shopping agents
[09:32] Designing Clear Website CTAs
[12:11] Improving chatbot engagement
[16:25] AI nudges for indecisive shoppers
[18:45] Improving social interaction in shopping
[20:57] Educating users on AI capabilities
[23:55] Insider Tips from Ashu!
[29:56] Episode sponsored by Alhena AI. Head to Alhena.ai to book a demo!
Episodes you may have missed
Rebecca Boyle uncovers the trust signals that turn more visitors into buyers.
Boost deliverability with a smarter lifecycle strategy from Chintan Doshi.
Stop emailing inactive subscribers with smarter strategies from Nina De la Cruz.
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