It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
All about Conversion Rates.
Yes, I know we’re usually all about driving traffic - but the great thing about conversion rate improvements is that it improves the performance of all your marketing.
But don’t think you’re going to get 5 episodes about A/B testing - we’re tackling CRO in far more interesting ways than that - so buckle in and watch your to do list overflow!
What’s this week’s episode about?
CRO: Fix Your Trust Gaps to Increase Conversions
In this episode, we’re featuring CONVERSION RATES expert… Rebecca Boyle.
Rebecca is a brand strategist and fractional CMO at Lissah & Boyle.
In this episode, Rebecca explains how identifying and fixing trust gaps can dramatically improve your conversion rate. From creating a distinctive brand voice to using stronger social proof and customer research, she shares practical ways to build confidence and turn more visitors into customers.
Hit PLAY to hear:
🚨 The hidden trust gaps that are quietly killing your conversions
✍️ How to write copy that makes shoppers choose you over competitors
⭐ Why generic reviews don't sell—and what testimonials should say instead
🛒 The simple homepage changes that can build trust and boost sales
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'Keep Optimising' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[06:09] Using visuals for credibility
[09:42] Using a consistent brand voice
[13:28] Understanding Unique Selling Points
[17:09] Improving product testimonials and guarantees
[20:13] Connecting Emotion to Product Benefits
[22:09] Understanding Ideal Customer Profiles
[25:49] Insider Tips from Rebecca!
Episodes you may have missed
Boost deliverability with a smarter lifecycle strategy from Chintan Doshi.
Stop emailing inactive subscribers with smarter strategies from Nina De la Cruz.
Taras Talimonchuk of Claspo reveals 4 popup tweaks that can boost conversions.
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