It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
It’s time to talk about Email Marketing.
You can’t thrive in eCommerce without great email marketing, so we’re covering it from every angle in this year’s email marketing masterclass.
In these 5 episodes, our 5 expert guests will share some surprising, but always valuable, email marketing strategies with you.
What’s this week’s episode about?
Email: Improve Deliverability with a Smarter Lifecycle Strategy
In this episode we’re featuring EMAIL MARKETING expert… Chintan Doshi.
Chintan is Senior Director of Marketing Automation at Mavlers, a global email marketing and CRM agency with over 700 people across 52 countries. Day to day he works across multiple platforms including Salesforce Marketing Cloud, Braze, Klaviyo, and HubSpot, driving performance for global clients.
In this episode, Chintan explains why email deliverability is the result of a strong lifecycle strategy—not just technical setup. He shares practical advice on building customer trust, maintaining list health, and measuring the metrics that really drive long-term email performance.
Hit PLAY to hear:
📥 Why great deliverability starts with your lifecycle strategy—not your tech stack
🚫 The email list mistake that's quietly hurting your revenue
📊 Why revenue per recipient beats open rates as your key email metric
🎯 A smarter way to re-engage inactive subscribers without damaging deliverability
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[08:24] Impact of Email Deliverability Issues
[12:23] Building Email Inbox Trust
[15:11] Focusing on customer behavior signals
[18:47] Focusing on meaningful email metrics
[19:52] Analyzing email marketing metrics
[23:38] Email marketing frequency and list hygiene
[28:46] Importance of channel-specific consent
[32:15] Improving email engagement strategy
[33:35] Insider Tips from Chintan!
Episode sponsored by Mavlers. Book a meeting with the Mavlers team here.
Episodes you may have missed
Stop emailing inactive subscribers with smarter strategies from Nina De la Cruz.
Taras Talimonchuk of Claspo reveals 4 popup tweaks that can boost conversions.
Turn B2B emails into a sales engine with Kyler Nixon.
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