It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
It’s time to talk about Email Marketing.
You can’t thrive in eCommerce without great email marketing, so we’re covering it from every angle in this year’s email marketing masterclass.
In these 5 episodes, our 5 expert guests will share some surprising, but always valuable, email marketing strategies with you.
What’s this week’s episode about?
Email: Clean Your Email List to Improve Deliverability and Engagement
In this episode we’re featuring EMAIL MARKETING expert… Nina De la Cruz
Nina is one of the team at Getsitecontrol, an on-site engagement and email marketing platform used by 1,000s of eCommerce brands worldwide.
If your email performance has started to slip, your list could be the culprit. Nina reveals how better list hygiene can improve engagement, strengthen deliverability, and help you get more value from every email you send.
Hit PLAY to hear:
🔍 How to spot "fake" subscribers before they hurt your email performance
📬 The list-cleaning tactic that helps more emails reach the inbox
💸 Why you might be paying for thousands of subscribers who add no value
🚀 The 3 key moments every eCommerce brand should clean their email list
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'Keep Optimising' on your favourite podcast app.
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[04:51] Importance of cleaning email lists
[07:05] Email list cleaning steps
[11:48] Email list cleaning strategies
[14:44] Evaluating aggressive list growth strategies
[18:17] Insider Tips from Nina!
Episodes you may have missed
Taras Talimonchuk of Claspo reveals 4 popup tweaks that can boost conversions.
Turn B2B emails into a sales engine with Kyler Nixon.
Create newsletters faster and smarter with content ideas from Kate Hammond.
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