It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
It’s time to talk about Email Marketing.
You can’t thrive in eCommerce without great email marketing, so we’re covering it from every angle in this year’s email marketing masterclass.
In these 5 episodes, our 5 expert guests will share some surprising, but always valuable, email marketing strategies with you.
What’s this week’s episode about?
Email: 4 Ways to Improve Your Popups
In this episode we’re featuring EMAIL MARKETING expert… Taras Talimonchuk.
Taras is the CMO at Claspo, experts in popups for both email sign ups and CRO. As well as providing excellent popup software (we use it ourselves on the Keep Optimising and other websites!) they also do a TON of research into what’s working.
If your popup strategy begins and ends with "10% off for your email address," this episode will give you a lot to think about. Taras reveals how leading brands are using segmentation, personalization, and gamification to turn more website visitors into loyal subscribers and customers.
Hit PLAY to hear:
🎯 Why your "10% off" popup could be attracting the wrong customers
🎰 The gamification mistake that's costing brands valuable email signups
🤖 How fake leads and bots can quietly damage your email performance
💡 Simple popup personalization tactics most eCommerce brands aren't using
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'Keep Optimising' on your favourite podcast app.
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[06:20] Identifying buyer journey stages
[08:13] Tailored customer pop-up strategies
[10:49] Optimizing pop-up marketing tactics
[14:45] Implementing Spam Prevention Checks
[17:44] Testing email gate strategies
[23:01] Cart recovery strategies
[25:06] Discussing popup strategies
[25:36] Insider Tips from Taras!
Episodes you may have missed
Turn B2B emails into a sales engine with Kyler Nixon.
Create newsletters faster and smarter with content ideas from Kate Hammond.
Aggie Meroni busts 6 Meta ad myths that may be draining your ad budget.
Thanks to our Sponsors:
What actually makes popups convert more opt-ins, sales, and revenue?
Most eCommerce popups are still built on guesswork: a 10% discount, a form, a time delay, and hope.
Claspo analysed 3 years of real popup performance data across 1B impressions to see what really drives signups, code activations, and sales.
The research shows clear patterns: gamified signup forms average 9.18% CR vs 3.53% for all signup forms, and the top 25% of gamified popups reach 26.41% average CR.
Claspo turns these benchmark-backed tactics into ready-to-launch popups: spin-to-win, discount offers, exit-intent campaigns, cart recovery, countdowns, product recommendations, and more.
Intelligent triggers, 1:1 personalization, and continuous optimization turn your popups into a growth system.
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