It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
⏩ Forwarded this email? Subscribe to get your own copy here
Our Current Masterclass is…
It’s time to talk about Email Marketing.
You can’t thrive in eCommerce without great email marketing, so we’re covering it from every angle in this year’s email marketing masterclass.
In these 5 episodes, our 5 expert guests will share some surprising, but always valuable, email marketing strategies with you.
What’s this week’s episode about?
Email: How to Build a B2B eCommerce Email Strategy That Drives More Sales
In this episode we’re featuring EMAIL MARKETING expert… Kyler Nixon.
Kyler is the co-founder of Forward Studios, and host of the Darn Good Distributors podcast. And he’s all about B2B eCommerce. Especially how to use email marketing to grow B2B eCommerce sales.
From intent-based segmentation and plain-text campaigns to smarter abandoned cart flows and email deliverability, Kyler shares a refreshingly simple approach to B2B eCommerce email marketing. If you're selling to businesses, there's plenty here to help you generate more revenue from email.
Hit PLAY to hear:
🔥 The #1 B2B email marketing mistake most brands are making
📈 How to identify which customers are actually ready to buy
✉️ Why plain-text emails can generate more revenue than fancy designs
🚚 The "enticement" strategy that works better than discount codes in B2B eCommerce
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'Keep Optimising' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[06:25] Working with distributors online
[11:46] Segmenting for purchase readiness
[13:53] Identifying High-Intent Customers
[18:21] B2B sales strategies without discounts
[19:17] Challenges in B2B marketing
[22:48] Engaging email marketing results
[27:03] Insider Tips from Kyler!
Episodes you may have missed
Create newsletters faster and smarter with content ideas from Kate Hammond.
Aggie Meroni busts 6 Meta ad myths that may be draining your ad budget.
Turn collaborations into conversions with Christina Bell’s Partnership Ads strategy.
Thanks to our Sponsors:
Try Klaviyo for free—no commitment required
Craft targeted experiences at scale with AI-powered insights, personalized SMS and email, and seamless service—all on a single platform.
Start free and send your first campaign in minutes
Create your free account and launch personalized email and SMS campaigns that drive more sales from day one.
Want to Sponsor the Podcast? click here
Or Sponsor the newsletter? click here