It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
It’s time to talk about Email Marketing.
You can’t thrive in eCommerce without great email marketing, so we’re covering it from every angle in this year’s email marketing masterclass.
In these 5 episodes, our 5 expert guests will share some surprising, but always valuable, email marketing strategies with you.
What’s this week’s episode about?
Email: How to Find Endless Newsletter Content Ideas
In this episode we’re featuring email marketing expert… Kate Hammond.
Kate has been delivering CRM strategies in global markets since 2009. Specialising in DTC growth, mainly on Klaviyo and Ometria, via her agency Sunbeam Marketing she helps brands like Rani & Co, Noble Panacea, and Saira to build out their email marketing driving loyalty and retention.
Tune in to discover Kate's framework for generating endless newsletter ideas, creating more relevant email content, and building stronger customer relationships. Plus, she shares her advice on email frequency, content planning, and the role of automated flows in driving revenue.
Hit PLAY to hear:
💡 The simple mindset shift that unlocks endless newsletter content ideas
📅 Kate's proven content bucket framework for filling your email calendar
🛍️ Why focusing on why customers buy beats talking about products
📈 How to find the right email frequency without annoying subscribers or burning out your team
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'Keep Optimising' on your favourite podcast app.
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[04:35] Startup experience and strategic growth
[08:40] Shifting mindset to customer needs
[12:32] Highlighting product uniqueness
[15:48] Analyzing seasonal market trends
[18:57] Nurturing email lists effectively
[21:50] Insider Tips from Kate!
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Better hooks, better ROAS—Komal Singh & Prudhvi Raj of 4XDigital AI explain the winning Meta ad formula.
Kathie Feng of Signal Growth breaks down the Meta ad playbook for every growth stage.
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