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Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
It’s time to talk about Meta Ads.
Exploring what’s working right now across data, creative, & campaign structures.
In these 5 episodes, our 5 expert guests will share the new Facebook Ads playbook with you.
What’s this week’s episode about?
Meta Ads: 6 Creative Myths Busted
In this episode we’re featuring META ADS expert, Aggie Meroni.
Aggie is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. AND the author of the Amazon best seller book “Crack The Code: The Strategic Meta Ads Framework To Scale Your eCommerce Brand”.
Returning guest Aggie joins Chloe to separate fact from fiction in the world of Meta Ads. Together, they unpack six common creative myths and reveal the strategies helping eCommerce brands get better results from their ad spend in 2026.
Hit PLAY to hear:
🚨 The 6 Meta Ads creative myths that could be costing your brand sales
🎯 Why "test 50 creatives a week" is terrible advice for most eCommerce brands
🤖 The truth about AI-generated ads — and where they're actually useful
📱 Why authentic UGC is outperforming fake AI influencers
💰 The real reason your Meta Ads might not be working (hint: it may not be your creatives)
🎥 When video beats static ads every single time — and why it matters for conversions
🔥 Aggie's prediction for the future of Meta Ads and the rise of authentic content
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'Keep Optimising' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[09:45] Focusing on eCommerce fundamentals
[11:31] Understanding ad volume based on budget
[14:51] Building a creative system
[17:25] Challenges using AI for ad creation
[22:22] Using AI in marketing content
[24:40] Using AI for ad video snippets
[26:41] Testing ad angles effectively
[31:50] Importance of video in advertising
[34:05] Managing Meta ads for clients
[36:58] Insider Tips from Aggie.
Episodes you may have missed
Better hooks, better ROAS—Komal Singh & Prudhvi Raj of 4XDigital AI explain the winning Meta ad formula.
Kathie Feng of Signal Growth breaks down the Meta ad playbook for every growth stage.
Want better Meta ad results? Yiqi Wu of Aimerce shows how first-party data gives brands the edge.
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