It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
It’s time to talk about Meta Ads.
Exploring what’s working right now across data, creative, & campaign structures.
In these 5 episodes, our 5 expert guests will share the new Facebook Ads playbook with you.
What’s this week’s episode about?
Meta Ads: Drive More Sales Using Partnership Ads
In this episode, I’m chatting with META ADS experts… Christina Bell.
Christina is the Head of Strategy at Webtopia UK, a performance marketing agency focused on helping high-growth, founder-led DTC brands scale with data, testing and storytelling.
In this episode, we explore how eCommerce brands can use Meta partnership ads to improve ROAS, reduce ad costs, and build more effective creator-led campaigns.
Christina shares practical strategies for testing, optimisation, and preparing your Meta ads strategy for peak sales periods.
Hit PLAY to hear:
🚀 Why Meta Partnership Ads are driving lower CPCs and stronger ROAS
👀 The creator testing mistake most eCommerce brands make
💰 How much budget you really need to test partnership ads properly
🛍️ Why smart brands are testing now to win Black Friday later
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'Keep Optimising' on your favourite podcast app.
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[04:54] Explaining partnership ads on Meta
[08:27] Making advertising simple for everyone
[09:56] Testing and integrating partnership ads
[15:24] Partnering with content creators
[16:41] Collaborations with Social Media Influencers
[21:30] Understanding Customer Profiles
[24:17] Optimal initial ad spend percentage
[28:16] Insider Tips from Christina!
[32:18] Episode sponsored by Webtopia. Get in touch with Team Webtopia for your free growth audit.
Episodes you may have missed
Better hooks, better ROAS—Komal Singh & Prudhvi Raj of 4XDigital AI explain the winning Meta ad formula.
Kathie Feng of Signal Growth breaks down the Meta ad playbook for every growth stage.
Want better Meta ad results? Yiqi Wu of Aimerce shows how first-party data gives brands the edge.
Thanks to our newsletter sponsors:
Your creative brief is due Friday. Viktor wrote it Tuesday.
Tell him the campaign. Viktor pulls last quarter's performance from Meta and TikTok, scrapes competitor ads, drafts the brief, posts it for review. You edit, he ships the creative requests to your designer. Inside Slack.
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