It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
It’s time to talk about Meta Ads.
Exploring what’s working right now across data, creative, & campaign structures.
In these 5 episodes, our 5 expert guests will share the new Facebook Ads playbook with you.
What’s this week’s episode about?
Meta Ads: Optimising Video Creative for Better Hook Rates and Higher ROAS
In this episode I’m chatting with META ADS experts… Komal Singh & Prudhvi Raj.
Komal is the founder and CEO & Prudhvi is the Director of Customer Success at 4XDigital AI an AI-powered advertising system that plans, launches, and continuously improves your ad campaigns as you grow.
Returning guest Komal is back on the podcast alongside Prudhvi to break down one of the most important — and most overlooked — Meta Ads metrics: hook rates and hold rates. In this episode, they explain how eCommerce brands can optimise video creative to stop the scroll, hold attention, and improve overall Meta Ads performance.
Hit PLAY to hear:
🎯 Why your Meta Ads fail in the first 3 seconds — and how to fix it
📉 The hidden metric quietly hurting your ROAS and conversions
🚀 How to create video hooks that stop the scroll without using clickbait
🔍 The hook rate and hold rate benchmarks eCommerce brands should watch closely
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'Keep Optimising' on your favourite podcast app.
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[05:28] Evaluating creative quality in ads
[07:37] Understanding hook rate in ads
[11:25] Importance of engaging early viewers
[14:05] Balancing the hook and hold rate
[18:39] Importance of consistent messaging
[20:51] The downside of clickbait strategies
[23:49] The pitfalls of using clickbait
[26:46] Insider Tips from Komal and Prudhvi!
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