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Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
It’s time to talk about Meta Ads.
Exploring what’s working right now across data, creative, & campaign structures.
In these 5 episodes, our 5 expert guests will share the new Facebook Ads playbook with you.
What’s this week’s episode about?
Meta Ads: What to Do at Every Stage of eCommerce Growth
Our guest expert Kathie Feng is the founder and growth architect at Signal Growth, and has recently started as Director of Omnichannel Digital Marketing at Footlocker. She has over 13 years experience at the cutting edge of customer acquisition across all sizes of eCommerce store.
In this episode, Kathie explains how to approach Meta ads at different stages of growth, from early testing to serious scale.
Kathie shares practical advice on when to test, when to increase spend, and the common mistakes that can quietly hold back eCommerce growth.
Hit PLAY to hear:
🚀 How to scale Meta ads without wasting budget too early
🎯 The “winning triangle” that tells you if your product is actually ready to scale
👀 Why the first 2 seconds of your ad can make or break performance
📈 What to change in your ad strategy as your eCommerce brand grows from first sales to six and seven figures
Listen Now:
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[05:25] Testing Meta ads and best practices
[08:52] Scaling through testing and learning
[12:34] Testing strategies after growth
[16:01] Meta ads misconceptions for beginners
[19:42] Analyzing consumers and optimizing ads!
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