It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
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Our Current Masterclass is…
It’s time to talk about Meta Ads.
Exploring what’s working right now across data, creative, & campaign structures.
In these 5 episodes, our 5 expert guests will share the new Facebook Ads playbook with you.
What’s this week’s episode about?
Meta Ads: Use First-Party Data for Smarter Meta Ads & Better Conversions
Our guest expert Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party data.
Yiqi is a returning guest, and this time she dives into how to use first-party data, tracking, and catalogue optimisation to improve targeting, reduce CAC, and future-proof your Meta Ads strategy.
Hit PLAY to hear:
📉 How to lower your CAC using just 2 key data points
🧠 Why your Meta Ads tracking is probably broken (and how to fix it)
📧 The simple ways to collect more customer emails before checkout
🤖 How AI and product data will impact your future traffic
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'Keep Optimising' on your favourite podcast app.
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[05:29] Improving eCommerce sales funnel
[08:43] Understanding click ID tracking
[13:00] Discussing data collection challenges
[14:29] Tracking visitors with first-party cookies
[19:06] Understanding first-party data types
[20:04] Shopify public catalog API
[22:21] AI traffic potential in 5 years
[28:11] Understanding customer insights for marketing
[29:13] Insider Tips from Yiqi!
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