It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
Our Current Masterclass is…
It’s time to talk about Growth.
About how the path to achieving growth in your business has changed dramatically over the last few years.
Increased competition, massively changing algorithms, it’s like the whole playbook got ripped up and we’re all rushing to catch up.
In these 5 episodes, we’ll share the new playbook with you.
Plus, we’ve got our 300th Episode celebration packed with tips to grow your store.
What’s this week’s episode about?
Growth: Turn Reddit into a Powerful eCommerce Growth Channel (and Win AI Search)
Our guest expert Danny Kirk is founder of ReddiReach, where he’s worked with over 250 eCommerce brands to help them use Reddit as part of their marketing activity.
In this episode, Danny explains why Reddit is becoming a critical channel for influencing AI search results and brand discovery.
He also shares practical strategies for building trust, driving traffic, and growing your eCommerce brand through authentic community engagement.
Hit PLAY to hear:
How Reddit is influencing AI recommendations (and why your brand might be missing) 🤖
The simple strategy to get mentioned without dropping links 🔍
Why “helpful comments” beat ads and SEO tricks on Reddit 💬
The biggest mistake marketers make on Reddit (and how it can backfire fast) ⚠️
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'Keep Optimising' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[06:24] Early days of AI branding
[08:32] Using Reddit for brand growth
[10:35] Sticking to ethical marketing
[14:52] Posting strategies for niche brands
[17:06] Encouraging customer stories on Reddit
[21:26] Understanding subreddit culture
[23:42] Insider Tips from Danny!
Episodes you may have missed
Colin Hodge, author of Outrageous Startup Growth, reveals how to turn consumer psychology into a powerful conversion engine.
Make discounts work for you—smart promotion strategies with Dan Bond.
Join Chloe and 13 expert guests celebrate episode 300 with their Top Tips for eCommerce Growth!!!
Thanks to our Topic Sponsors:
Growing Brands with Performance Marketing – Launch | B Corp
If your spend keeps climbing but growth has flatlined, you’re not alone.
Many scaling eCommerce brands have hit a wall, and doing more of the same isn’t the answer.
The performance marketing experts at Launch have built the Seven Levers of Growth diagnostic framework that pinpoints what’s holding your business back.
Want to find out where you stand against your competitors?
It takes five minutes and you’ll get an instant benchmark report across the seven areas that drive real growth. Take it now, and see what’s really going on.
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