It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
Our Current Masterclass is…
It’s time to talk about Growth.
About how the path to achieving growth in your business has changed dramatically over the last few years.
Increased competition, massively changing algorithms, it’s like the whole playbook got ripped up and we’re all rushing to catch up.
In these 5 episodes, we’ll share the new playbook with you.
Plus, we’ve got our 300th Episode celebration packed with tips to grow your store.
What’s this week’s episode about?
Growth: Using Consumer Psychology to Drive More Conversions
Our guest expert Colin Hodge is the author of the brand new book “Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success”. Based on his experience scaling startups to over 100 million users.
In this episode, Colin shares how to apply customer psychology to drive real eCommerce growth, from improving your funnel to increasing conversions and pricing more effectively.
Expect practical, testable ideas you can implement straight away to turn insight into revenue.
Hit PLAY to hear:
🧠 How to use customer psychology to turn more browsers into buyers
💸 The pricing tweaks that can instantly boost your conversion rate
🔍 Where your funnel is leaking (and how to fix it fast
⚡ The “fresh start effect” trick to re-engage customers and drive more sales
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'Keep Optimising' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[05:09] Mindset shifts for entrepreneurship
[08:08] Understanding user psychology
[13:22] Finding and fixing funnel leaks
[14:49] Using psychology to improve ads
[19:03] Experimenting with pricing strategies
[25:13] Explaining decision engineering basics
[26:45] Using emotional moments for loyalty
[28:36] Insider Tips from Colin!
Episodes you may have missed
Make discounts work for you—smart promotion strategies with Dan Bond.
Join Chloe and 13 expert guests celebrate episode 300 with their Top Tips for eCommerce Growth!!!
Beat the Attention Recession with Creatives, with Amy Budd
Thanks to our Topic Sponsors:
Growing Brands with Performance Marketing – Launch | B Corp
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The performance marketing experts at Launch have built the Seven Levers of Growth diagnostic framework that pinpoints what’s holding your business back.
Want to find out where you stand against your competitors?
It takes five minutes and you’ll get an instant benchmark report across the seven areas that drive real growth. Take it now, and see what’s really going on.
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