It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
Our Current Masterclass is…
It’s time to talk about Growth.
About how the path to achieving growth in your business has changed dramatically over the last few years.
Increased competition, massively changing algorithms, it’s like the whole playbook got ripped up and we’re all rushing to catch up.
In these 5 episodes, we’ll share the new playbook with you.
Plus, we’ve got our 300th Episode celebration packed with tips to grow your store.
What’s this week’s episode about?
Growth: Turn Discounts into a Profit Engine with Smarter Promotion Strategy
Our guest expert Dan Bond is VP of Marketing at RevLifter, an eCommerce technology company helping retailers optimize conversions through intelligent promotional offers. Working with eCommerce brands as diverse as Laithwaites, Club L London, and Radley.
In this episode, Dan explains why most brands are leaving money on the table with blanket discounts and reactive promotions.
He shares how building a smarter promotion strategy that increases conversion and average order value while protecting your margins.
Hit PLAY to hear:
🔥 Why “20% off everything” could be killing your profits (and what to do instead)
🎯 How to target discounts so you convert more customers without over-discounting
📊 The hidden metrics you MUST track beyond revenue and conversion rate
🧠 Simple promotion tests that can boost AOV and reduce abandoned carts
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'Keep Optimising' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[05:39] When promotions go wrong
[06:57] Setting a discount strategy
[10:49] Strategic discounting and incentives
[13:46] Adapting to external changes
[17:01] Helping retailers with managed services
[22:18] Driving sales with add-ons
[24:34] Insider Tips from Dan!
Episodes you may have missed
Join Chloe and 13 expert guests celebrate episode 300 with their Top Tips for eCommerce Growth!!!
Beat the Attention Recession with Creatives, with Amy Budd
Rank better in Google with Helpful Content from Amanda Walls
Thanks to our Topic Sponsors:
Growing Brands with Performance Marketing – Launch | B Corp
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The performance marketing experts at Launch have built the Seven Levers of Growth diagnostic framework that pinpoints what’s holding your business back.
Want to find out where you stand against your competitors?
It takes five minutes and you’ll get an instant benchmark report across the seven areas that drive real growth. Take it now, and see what’s really going on.
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