It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
Our Current Masterclass is…
It’s time to talk about Growth.
About how the path to achieving growth in your business has changed dramatically over the last few years.
Increased competition, massively changing algorithms, it’s like the whole playbook got ripped up and we’re all rushing to catch up.
In these 5 episodes, we’ll share the new playbook with you.
Plus, we’ve got our 300th Episode celebration packed with tips to grow your store.
What’s this week’s episode about?
Growth: 3 Pillars of Creative to Beat the Attention Recession
Our guest expert Amy Budd is the Client Services Director at Launch, a B Corp performance marketing agency that helps brands grow in a way that actually lasts. Mixing smart data with creative thinking to build campaigns that work, now and also in the long run. Happy clients include Weird Fish, Piglet In Bed, and Green People.
In this episode, Amy shares how brands can cut through today’s “attention recession” by improving their creative strategy.
She breaks down three practical pillars that will help you stand out, connect with your audience, and drive stronger results across your marketing.
Hit PLAY to hear:
How to make your ads instantly recognisable (even without your logo) 👀
The simple customer insight trick that can boost clicks and sales fast 💡
Why emotional ads outperform “perfect” product messaging ❤️
How to stand out in a world where customers see 1,000+ ads a day 🚀
Listen Now:
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[05:14] "Attention Recession Explained"
[07:52] "Maximizing Brand Growth Channels"
[09:52] "Building Distinctive Brand Assets"
[14:01] "Relevance, Research, and Brand Nuance"
[17:45] "Niche Defines Brand Positioning"
[19:12] "Mastering Ads in Seconds"
[23:08] "Maximizing ROI with Balanced Strategy"
[27:00] Insider Tips from Amy!
[31:04] Episode sponsored by Launch. Take their Free 7 Levers Scorecard here
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Sam Wright is back on the show, talking about upgrading your Shopify taxonomy to boost SEO and AI visibility
Thanks to our Topic Sponsors:
Growing Brands with Performance Marketing – Launch | B Corp
If your spend keeps climbing but growth has flatlined, you’re not alone.
Many scaling eCommerce brands have hit a wall, and doing more of the same isn’t the answer.
The performance marketing experts at Launch have built the Seven Levers of Growth diagnostic framework that pinpoints what’s holding your business back.
Want to find out where you stand against your competitors?
It takes five minutes and you’ll get an instant benchmark report across the seven areas that drive real growth. Take it now, and see what’s really going on.
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