It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
Our Current Masterclass is…
Right now, we’re spending 5 episodes exploring everything you need to know about BOTH SEO and GEO (aka how to appear in AI search results).
Lumping them together because SO MUCH of the workload is the same, and because it’s the SEO people who know how to do this best.
What’s this week’s episode about?
SEO GEO: 3 Key Pillars of Helpful Content for Google SEO
Our expert guest Amanda Walls is the founder and director of Cedarwood Digital, who were recently awarded the Best Small Integrated Agency in Europe & the UK 2025. They are a sort after global agency for SEO, PPC and Digital PR.
In this episode, Amanda joins Chloe Thomas to break down the three pillars of helpful content for Google SEO.
They explore how eCommerce brands can strengthen their product pages, category pages, and trust pages to improve rankings, build credibility, and convert more shoppers.
Hit PLAY to hear:
The 3 pillars of helpful content every eCommerce site needs to rank better in Google
Why your About and Contact pages might be hurting your SEO (and how to fix it) 🕵️♂️
How to turn category pages into powerful traffic drivers, not just product lists
Simple ways to upgrade your product pages so they rank AND convert 🛒
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'Keep Optimising' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[06:12] SEO's Evolution: User-Centric Search
[07:01] Google's Focus on User Intent
[12:46] "Importance of Trust-Building Pages"
[15:09] "About Us vs. Contact Us"
[18:39] "Mid-Funnel Shopper Content Strategy"
[20:24] "Audit Blogs: Value Over Volume"
[24:57] Insider Tips from Amanda!
Episodes you may have missed
Category Pages: What Works, What Doesn’t with Liv Day
Sam Wright is back on the show, talking about upgrading your Shopify taxonomy to boost SEO and AI visibility.
Want to show up in AI search results? Emily Richardson shares what to change on your website.
Another Newsletter You Should Read:
Sponsored
Logistics Pulse by FulfillYN
Weekly supply chain intelligence for 3PL warehouse operators and fulfillment professionals.
Want to advertise to our audience? click here