It's new Keep Optimising Episode Day!
Time to improve your marketing with our latest interview.
Our Current Masterclass is…
Right now, we’re spending 5 episodes exploring everything you need to know about BOTH SEO and GEO (aka how to appear in AI search results).
Lumping them together because SO MUCH of the workload is the same, and because it’s the SEO people who know how to do this best.
What’s this week’s episode about?
Category Page Dos and Don’ts
Our expert guest Liv Day is the SEO Lead at Digitaloft, where she crafts ROI-led SEO strategies that deliver a fast impact for their clients.
In this episode, Liv shares how to turn your eCommerce category pages into powerful revenue drivers – without stuffing them with endless SEO copy.
We dive into practical fixes, smart internal linking strategies, and how to prepare your store for the rise of AI search and agentic commerce.
Hit PLAY to hear:
🔥 Why cutting 2,000 words from a category page increased clicks by 51%
🧠 The internal linking mistake quietly killing your Shopify SEO
🚀 How to optimise PLPs for Google and AI search (before your competitors do)
⚡ What “agentic commerce” means — and how customers may soon buy without visiting your site
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'Keep Optimising' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[06:12] "Optimizing Collection Pages Effectively"
[09:15] "eCommerce Site Structure Insights"
[10:41] SEO, UX, and Engagement Signals
[15:40] "Optimized Copy Boosts Rankings"
[18:42] "Internal Linking Pitfalls Explained"
[21:23] "AI Search Optimization for eCommerce"
[25:57] Insider Tips from Liv!
Episodes you may have missed
Sam Wright is back on the show, talking about upgrading your Shopify taxonomy to boost SEO and AI visibility.
Want to show up in AI search results? Emily Richardson shares what to change on your website.
Learn what SEO mistakes you need to avoid in 2026 with Iva Jovanovic.
Another Newsletter You Should Read:
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