It's new eCommerce MasterPlan Episode Day!
Time to wrap your ears around our latest interview.
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Guest = Tarek Müller, SCAYLE
Tarek Müller is the Co-Founder and Co-CEO of ABOUT YOU, one of the largest online retailers for fashion and lifestyle in Europe, and Co-Founder of SCAYLE, one of the world’s fastest growing enterprise commerce platforms.
What are we talking about?
3 Critical Ways AI is Changing eCommerce in Practice
Tarek shares a practical look at how AI is changing eCommerce, from AI-generated content and personalized product imagery to the future of shopping agents and the growing need to consolidate internal AI tools. He also reveals what his experience at ABOUT YOU has taught him about where AI can deliver real growth, not just cost savings.
Hit PLAY to hear:
🤯 How AI content delivered a 10% conversion uplift for ABOUT YOU
💰 Why AI imagery can cost 90% less than traditional production
👗 How AI can personalise models, styling and product content at scale
🤖 Why shopping agents may not take over eCommerce anytime soon
🛒 Which purchases are most likely to move to AI shopping agents first
🔗 Why having too many disconnected AI agents could be creating more work, not less
Listen Now:
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[06:29] AI content as a growth lever
[07:16] Investing in editorial content
[11:14] AI's performance advantage explained
[14:23] Launching SCAYLE Studios software
[20:06] Discussing internal agent consolidation
[21:53] AI agents managing online shops
[24:16] Listen to Tarek’s Top Tips!
[31:52] Episode sponsored by SCAYLE. Get FREE 50 credits today at SCAYLE STUDIOS
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